Marketing Specialist SaaS / Physical Security / Lifestyle Software

Location:

• Manage content creation and digital marketing campaigns to drive traffic and lead generation.
• Monitor performance and metrics; adjust campaigns accordingly with guidance from the Marketing Director.
• Leverage AI agents and automation platforms to enhance campaign efficiency and content development.
• Oversee and maintain the company website (WordPress), ensuring updates are timely and optimized for SEO.
• Create visually compelling marketing assets using Adobe Creative Suite (social media graphics, landing pages, sales sheets, etc.).
• Generate daily, weekly, and monthly performance reports using tools such as Google Analytics and HubSpot.
• Develop and execute a content marketing strategy and editorial calendar that supports business objectives at minimal cost.
• Manage and distribute email campaigns, newsletters, and social media content across all major platforms.
• Ensure all content maintains a consistent voice, tone, and brand alignment across all channels.
• Produce digital and print marketing collateral including sales presentations, demo scripts, competitive positioning materials, and more.
• Analyze campaign performance and present insights and optimizations to leadership.

Required Qualifications

• BA/BS degree or equivalent work experience in Marketing, Communications, or a related field.

• 2+ years of experience

  in technology product marketing, preferably within SaaS, lifestyle software, or security-related industries.
• Hands-on experience with

  WordPress

  ,

  Google Analytics

  , and

  major social media platforms

  .
• Proficiency with

  Adobe Creative Suite

  (Photoshop, Illustrator, InDesign) and strong graphic design skills.
• Strong understanding of

  SEO

  , content structuring, and digital content distribution strategies.
• Familiarity with

  CRM systems

  (e.g., Salesforce, HubSpot) and email marketing platforms (e.g., Mailchimp).
• Ability to interpret and act on marketing data and KPIs to optimize performance.
• Exceptional written and verbal communication skills, with attention to detail and accuracy.
• Highly organized, self-motivated, and capable of managing multiple priorities and stakeholders.
• Demonstrated interest or experience in working with

  AI-powered marketing tools

  is a strong plus.

Preferred Skills (Nice to Have)

• Experience working with AI agents or content generation tools like ChatGPT, Jasper, Copy.ai, etc.
• Experience in the electronic security or physical access control industry.
• Video editing or motion graphic skills.
• Understanding of sales funnels and lead nurturing tactics.

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