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Marketing Specialist III

5 - 7 years

0 Lacs

bengaluru karnataka india

Posted:20 hours ago| Platform: Foundit logo

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Skills Required

salesforce saas solutions event management content marketing photoshop crm sfa

Work Mode

On-site

Job Type

Full Time

Job Description


Responsibilities:

  • Define and implement key messages, voice and personality for our campaigns so they deeply resonate with our target audience in your region
  • Develop and execute strategy and integrated marketing plans to generate leads for sales and build awareness for our sales solutions in your region
  • Extend our global content marketing plan and social marketing plan to your region
  • Identify, produce (if needed) and leverage compelling content for our target audience
  • Create and maintain a portfolio of customer success stories, references and recommendations
  • Extend and execute go-to-market programs to your region for new products and features
  • Collaborate closely with sales operations to track progress and reporting on lead generation, opportunity conversion and win/loss from our CRM
  • Maintain detailed metrics to track progress and drive decisions
  • Travel, as necessary

Basic Qualifications:

  • BA/BS degree in marketing
  • 5+ years of agency, marketing or communications experience

Preferred Qualifications:

  • MS Degree
  • Experience in B2B, enterprise or international marketing
  • Experience in CRM/SFA
  • Experience with budget, vendor and event management
  • Experience with marketing programs management including email, website, social media, events, community and content marketing
  • Experience with Photoshop, MS Office programs and Google apps
  • Knowledge of performance/online marketing and the social media and recruiting marketplace
  • Knowledge of Eloqua, Salesforce and SaaS solutions and software
  • Strong copywriting, proofreading and communication skills with a strong attention to detail
  • Excel at developing creative stories and compelling copy that articulates key product benefits to the right segments
  • Ability to use qualitative and quantitative research to drive marketing strategy and content
  • Ability to use logic and reasoning to manage projects and solve problems as well as identify alternative solutions, conclusions or approaches Suggested

Skills:

  • Marketing
  • Communication
  • Strategy

#AditiIndia
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