Marketing Specialist - Gujarat Region

As a Regional Marketing Manager in our company, your role will involve developing and executing localized marketing strategies aligned with our brand goals. You will be responsible for driving regional marketing campaigns including offline events, digital promotions, partnerships, and activations. Your market research skills will be crucial in identifying opportunities, consumer trends, and competitor insights within Gujarat. Collaboration with sales teams to generate leads and support regional sales targets will also be a key aspect of your role. Additionally, managing regional social media activities, influencer outreach, and localized content creation will be part of your responsibilities. You will coordinate with external agencies, vendors, and event organizers for on-ground activities and track performance metrics to present analytical reports. Adapting and implementing national marketing materials for regional relevance and impact, overseeing regional marketing budgets, and representing the brand at local events, exhibitions, trade shows, and industry forums are also important tasks. Key Responsibilities: - Develop and execute localized marketing strategies that align with overall brand goals. - Drive regional marketing campaigns including offline events, digital promotions, partnerships, and activations. - Conduct market research to identify opportunities, consumer trends, and competitor insights within Gujarat. - Collaborate with sales teams to generate leads and support regional sales targets. - Manage regional social media activities, influencer outreach, and localized content creation. - Coordinate with external agencies, vendors, and event organizers for on-ground activities. - Track performance metrics (ROI, engagement, leads, conversion) and present analytical reports. - Adapt and implement national marketing materials for regional relevance and impact. - Oversee regional marketing budgets, ensuring optimal utilization and cost-efficiency. - Represent the brand at local events, exhibitions, trade shows, and industry forums. Qualifications Required: - Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred). - Minimum 4 years of experience in marketing, with strong exposure to regional or field marketing roles. - In-depth knowledge of the Gujarat market, local language (Gujarati), and consumer preferences. - Demonstrated ability to plan and execute regional campaigns independently. - Proficient in digital marketing tools, CRM platforms, analytics, and Microsoft Office Suite. - Strong communication, negotiation, and interpersonal skills. - Willingness to travel across cities in Gujarat as needed. Please note that this is a full-time position based in Gujarat, West Bengal. Experience: - Marketing: 4 years (Required) Location: - Gujarat, West Bengal (Required),