Marketing Specialist

Job Opportunity: Google Ads Specialist (Remote, Part-Time)

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At Go Ashiana Housing 2025, we are looking for an enthusiastic and results-driven Google Ads Specialist to be part of our dynamic marketing team. This role is ideal for someone passionate about optimizing paid search campaigns, especially in the healthcare sector, to drive meaningful patient acquisition and conversions. If you are someone who values flexibility and enjoys working independently while contributing to impactful healthcare projects, we invite you to apply.

• Develop, implement, and manage Google Ads campaigns across various platforms including Search, Display, Performance Max, and YouTube.
• Formulate strategies for keyword research, audience targeting, and bidding, especially for campaigns with significant advertising budgets.
• Monitor campaign performance using key metrics (ROAS, CTR, CPA, Quality Score) to ensure campaigns meet set targets.
• Collaborate with the creative team to enhance landing pages, ensuring higher conversion rates.
• Provide comprehensive bi-weekly performance reports backed by data, along with actionable recommendations for campaign optimization.

Required Skills:

• 2-3 years of hands-on experience in managing Google Ads campaigns (Experience in Healthcare or MedTech is a plus).
• Proven success in lead generation and conversion optimization (Case studies are required).
• Strong expertise in Google Analytics 4, Tag Manager, and Smart Bidding strategies.
• Google Ads certification in at least one category (Search, Display, or Measurement).

Preferred Skills:

• Experience with Microsoft Ads or Meta Ads for integrated campaigns.
• Understanding of HIPAA-compliant marketing practices in healthcare.

• Fully remote role with flexible working hours.
• An opportunity to work on impactful healthcare-focused campaigns.
• Access to advanced advertising tools, including SEMrush and Optmyzr.

To apply, kindly submit your CV and a cover letter highlighting your expertise in digital marketing via LinkedIn. Your application should include:

• An updated resume detailing your campaign budgets and key outcomes.
• A portfolio showcasing snapshots of campaigns, dashboards, or performance reports.
• We look forward to reviewing your application!