Marketing Specialist

Key Responsibilities

1. Campaign Planning & Execution

• Develop quarterly marketing campaign calendars with date-wise planning.
• Execute a defined number of campaigns per quarter, ensuring timely delivery and alignment with business goals.
• Collaborate on pre-campaign activities including content creation, artwork design, copywriting, and execution.
• Prepare briefing documents and campaign reports (KPIs) for design agencies.
• Track campaign performance against agreed KPIs and optimise based on insights.

2. Content Development & Management

• Create and proofread marketing content across formats:
• Articles, distributor emailers, organic posts, marcomm announcements, AID Connects, internal news articles.
• Brochures, pricelists, and branding materials.
• Creation of marcomm leaflets - content co-ordination
• Maintain a repository of content pieces and ensure timely updates. (online & offline)
• Coordinate with internal teams and external vendors for marcom material and product samples.

3. Market Research & Insights

• Coordinate and conduct market research activities including feedback forms, customer satisfaction surveys, and online research for the Seals business.
• Generate actionable insights through structured reports and analysis.

4. Digital Presence & Asset Management

• Drive visibility for the Seals business across platforms like Spider, Viava, and the company website.
• Grow social media followers and engagement.
• Reuse and repurpose digital assets to maximise reach and efficiency.

5. Budget & Process Management

• Ensure adherence to allocated budgets and monitor cost-effectiveness of marketing activities.
• Manage PR/PO processes and vendor coordination.

6. Customer & Stakeholder Engagement

• Support internal and external marketing events including exhibitions, tech-days, and seminars.
• Lead and manage employee events (Townhalls, Kickoffs , reviews etc)
• Independently lead distributor branding activities.
• Independently handle AID's marcomm requirements
• Facilitate stakeholder interactions via emails, calls, and social media.
• Conduct and conclude internal surveys to gather feedback and improve engagement.

Key Performance Indicators (KPIs)

• Number of campaigns executed per quarter.
• Volume and quality of content pieces produced.
• Campaign performance metrics (reach, engagement, conversion).
• Number of market research reports generated.
• Growth in digital presence and social media followers.
• Budget adherence and cost savings.
• Stakeholder interaction count and feedback scores.

Qualifications & Skills

• Master's/ Bachelors degree in Marketing, Communications, or related field.
• 3-5 years of experience in marketing campaign management and content development.

• Strong project management and coordination skills.
• Proficiency in Microsoft Office Suite (PPT, excel, word)
• Excellent written and verbal communication. (in English, Hindi)
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with attention to detail.

Interested candidates Apply on below mail:-

ndhongade@geniusconsultant.com