Marketing Specialist

Job Overview

The Marketing Specialist will play a pivotal role in shaping and executing marketing strategies for our B2C website. This role requires a strong grasp of social media, content distribution, press communication, and internal marketing collaboration.

Key Responsibilities

Social Media Marketing

• Grow usage on our channels across platforms (Instagram, Facebook, X/Twitter, Pinterest, etc through meaningful engagement.

Press & Media Outreach

• Draft and distribute press releases …
• Build relationships with media outlets, bloggers, and influencers to secure coverage

Internal Cross-Marketing

• Design in house banners for self marketing.
• Make the user communication even more engaging.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of experience in digital or social media marketing ( B2C)
• Strong writing and content creation skills
• Experience with designing tools for banners.
• Understanding of press release structure and media relations