Marketing Specialist

Who We Are

Gamma Technologies and its wholly owned India-based subsidiary Gamma CAE Technologies Private Limited (GT), a leading multi-physics computer-aided engineering simulation software provider, develops a suite of integrated solutions that guides and accelerates the engineering transformation of todays products in the transportation, power generation, and industrial equipment industries.

Marketing Specialist

https://www.gtisoft.com/jobslisting/marketing-specialist-6/

What You Will Do

Content Development

• Develop and create marketing materials, such as sales and product collateral, ensuring adherence to brand guidelines.
• Collaborate with internal teams (e.g., R&D and Sales) to outline and execute a strategic content development plan aligned with sales goals.
• Write, proofread, and edit creative and technical content used across different mediums.
• Support Sales Enablement activities as needed.

Digital Marketing

• Plan targeted advertising to complement campaigns, including ABM initiatives.
• Work to maximize search engine optimization (SEO) for all content from website to videos to inbound marketing.
• Leverage best practices for tracking, including utilization of UTM codes for audience evaluation and success measurements.
• Create and post social media content

Website Content Management

• Manage and update website content to ensure accuracy, brand consistency, and SEO optimization.
• Collaborate with internal teams to develop landing pages, event pages, and other digital assets to support campaigns.
• Monitor web analytics to improve site performance and engagement.

Event Management

• Plan, coordinate, and execute company events such as webinars, trade shows, and corporate tech open houses.
• Manage event logistics, vendor coordination, and promotional campaigns.
• Track event performance, gather attendee feedback, and recommend improvements.

What You Will Bring

• Bachelors degree in business administration, marketing, communications, or a related field.
• 3+ years of experience in marketing (B2B software/technology industry preferred).
• Knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, CRM systems (preferably Salesforce), and content management systems (WordPress preferred).
• MS Office proficiency; experience with Adobe Creative Suite (e.g., Photoshop, InDesign, Illustrator) is a plus.
• Strong event planning and coordination skills.
• Excellent analytical skills with a knack for managing and interpreting data.
• Strong written and verbal communication skills, capable of tailoring the message and voice to the audience and platform.
• Skilled in writing and editing content with an attention to detail.
• Capable of managing multiple projects, which includes prioritization, organization, and effective escalation of issues.

What We Can Offer You

• Competitive total rewards program.
• Flexible work options. This role will require you to be in the office 60% of the time.
• A highly collaborative and dynamic work environment with opportunities for professional growth and development.