Marketing Specialist

Role & responsibilities

Skills & Qualification:

• Proven experience in

  B2B marketing, particularly within the IT Services industry

  .
• Strong expertise in

  Content creation, Blog writing, and LinkedIn marketing

  .
• A passionate marketer with a knack for storytelling and brand development.

• Proficient in organizing and conducting webinars,

  with a track record of successful execution.

• Strong written and spoken English

  with excellent communication and presentation skills.
• Expertise in using social media management and advertising tools.

• Excellent research

  and analytical skills to craft insightful content.
• A passion for technology and the ability to translate complex topics into engaging content.
• The ability to manage multiple projects, meet deadlines, and collaborate effectively.
• Experience working in a fast-paced environment.

Responsibilities:

Content Marketing:

• Develop and manage content for social media platforms with a strong focus on LinkedIn.
• Create engaging, informative, and brand-aligned posts to enhance audience interaction and engagement.
• Research and write industry-relevant blogs optimized for SEO to drive website traffic.

Social Media Management:

• Plan and execute a robust content calendar for social platforms.
• Monitor trends, analyse performance metrics, and implement strategies for improved reach and engagement.
• Collaborate with internal teams to align content strategies with business goals.

Webinars:

• Plan, organize, and conduct webinars, including topic selection, speaker coordination, and content development.
• Ensure seamless execution of webinars, managing technical and logistical aspects.
• Promote webinars through targeted campaigns to maximize attendance and engagement.

Content Development:

• Develop and refine marketing collateral, including blogs, newsletters, and email campaigns.
• Collaborate with subject matter experts to create high-quality and impactful content.