Marketing Professional

• Plan, coordinate, and implement marketing camps, health check-up drives, and group outreach activities.
• Liaise with doctors, nursing staff, and administrative teams for smooth camp execution.
• Identify potential locations, institutions, and corporate partners for conducting camps.
• Handle logistics such as transportation, permissions, equipment, and manpower.
• Promote camp activities through local networks, digital media, and marketing collateral.
• Ensure proper documentation, participant data collection, and post-camp reporting.
• Coordinate with vendors for materials, banners, refreshments, and giveaways.
• Prepare MIS reports and maintain records of all camp activities.
• Assist the marketing team in follow-ups and lead conversion from camp participants.
• Maintain good public relations and uphold the hospitals image in all events.

• Campaign management:

  Develop and execute marketing campaigns, both digital and traditional, to promote hospital services and attract new patients.

• Event coordination:

  Plan, organize, and manage community outreach programs, health fairs, and special events to increase hospital visibility and patient engagement.

• Content creation:

  Collaborate with doctors, nurses, and other staff to create compelling and accurate marketing materials, such as brochures, videos, and advertisements.

• Digital marketing:

  Manage the hospitals online presence through social media, email marketing, and search engine optimization (SEO).

• Market research:

  Conduct market research to identify new opportunities, understand patient needs, and analyze market trends to adjust strategies accordingly.

• Performance analysis:

  Monitor and report on the effectiveness of marketing efforts using data and analytics, and make data-driven adjustments to improve results.

• Collaboration:

  Work closely with other departments, such as public relations, and with hospital administration and medical staff to ensure marketing efforts are aligned with the hospitals goals.

• Budget management:

  Monitor marketing budgets by comparing actual results with planned forecasts.

• Relationship building:

  Build and maintain relationships with patients, the community, and corporate partners.

Preferred candidate profile