Marketing Platform Automation Analyst

 About The Role  

Skill required: Marketing Operations - Braze Customer Engagement Platform

Designation: Marketing Platform Automation Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? ?Improve processes and create efficiency by implementing automation strategies ?Forecast and report on campaign performance ?Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end-to-end projects and campaigns?Routinely test and develop our CRM tools?Report to CRM management regularly on the status of activities/campaigns?Liquid and SQL knowledge is required

What are we looking for? ?Initiate, execute and manage multi-channel campaigns and automated flows (email, push, in-app, onsite)?Identify audiences and target groups to deliver the most relevant content for them, to engage, retain and maximize customer lifetime value?Optimize campaign performance through continuous analysis and testing

Roles and Responsibilities: Solid hands-on experience in CRM or multi-channel marketingExperience in working with CRM tools (Braze ideally, other tools considered)Good understanding of the tech CRM landscape and main trends in the industryAnalytical skills, ability to work with KPIs and create reports and convert insights into next-step actionsCustomer-centric & strategic mindset, knowledge about how to drive loyalty and retentionCross-department stakeholder managementAbility to work with HTML and CSS
 Qualification Any Graduation