Marketing Platform Automation Analyst

 About The Role  

Skill required: Marketing Operations - Adobe Campaign Classic

Designation: Marketing Platform Automation Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? "API IntegrationExposure to API integration to fully utilize Adobe Campaign Classic API capabilitiesMarketing Automation Best PracticesKnowledge of Marketing Automation best practicesHTML and CSSFamiliarity with HTML and CSS for email template customizationReporting and AnalysisExperience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights"

What are we looking for? Adobe Campaign Classic CertificationAdobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered

Roles and Responsibilities: "Requirements:Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creationProvide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectivelyAdobe Campaign Classic Configuration and Development:Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign executionCreate and manage automated journeys, including welcome series, nurture campaigns, and triggered communicationsCampaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign ClassicCreate landing pages within Adobe Campaign Classic tool as per brief providedEnsure accurate targeting and segmentation of campaign audiencesMonitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholdersConduct A/B testing and optimization to improve campaign effectiveness and customer experienceTroubleshoot and resolve any technical issues related to campaign executionWork Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc to provide seamless campaign experience to both internal and external stakeholdersAdhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasksComplete all required reports so that accurate numbers are reported to both client and leadershipMust Have
Skills:

Adobe Campaign Classic ExpertiseIn-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, JavascriptDatabase ManagementProficiency in understanding database concepts and its application within campaign management
 Qualification Any Graduation