Marketing Planning Manager - Women's Health

Abbott Laboratories

5 - 9 years

0 Lacs

maharashtra

Posted:3 weeks ago| Platform: Shine logo

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Skills Required

market research product development pricing strategy product launch competitor analysis sales forecasting budgeting advertising campaigns sales performance monitoring market trend analysis consumer behavior analysis product performance evaluation customer feedback analysis sales volume monitoring revenue monitoring cost monitoring sales performance improvement advertising campaign design sales collateral design

Work Mode

On-site

Job Type

Full Time

Job Description

As a Marketing and Sales Strategist for the organization's complex and strategically significant products/services, your role involves implementing a marketing and sales strategy to achieve established sales or market share targets. Your responsibilities include: - Conducting market research to understand consumer behavior and competitor activity. - Overseeing product development, design, pricing, and new product launches. - Monitoring sales performance and advertising campaigns for assigned products/services. - Analyzing domestic and international market trends to identify opportunities. - Evaluating product performance and customer feedback to generate new ideas. - Identifying product/service changes to meet customer needs. - Collaborating with other departments to implement necessary changes. - Developing sales forecasts and budgets. - Monitoring sales volume, revenues, and costs against forecasts. - Adapting plans to improve the sales performance of the product/service. - Working with advertising and promotions specialists to design effective sales campaigns and collateral for the target audience. You will play a crucial role in driving the success of the organization's products/services by effectively marketing them to the target audience.,

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