Marketing Officer

• Position:

Marketing Officer for Retail Jewelry Business of Muliya Group

Experience:

Minimum 2 to 5 years in Retail Jewelry Business or Organized Retail Trade

Posting Location:

Manipal Centre, Dickenson Road, MG Road,

Bengaluru (subject to need-based traveling)

Reporting To:

Functionally: Marketing Head & CMD

Coordination With: Brand & Marketing Consultant

Broad Objectives of the Position:

• Oversee Muliya Group's business marketing operations.
• Strengthen marketing, branding, and business expansion efforts
• Build and implement end-to-end marketing strategies.
• Align branding and marketing efforts
• Develop and execute promotional campaigns, product launches, and branding initiatives.
• Enhance customer engagement, public relations, and event execution.
  

Key Responsibilities (KRAs)

1. Marketing Strategy & Implementation

• Develop and execute a comprehensive marketing plan
• Plan and implement advertising campaigns across digital, print, and traditional media.
• Conduct consumer research and market analysis for brand positioning.
• Ensure brand consistency across all marketing channels.
  

2. Advertising & Public Relations

• Coordinate advertising activities with media houses.
• Build and maintain strong media relations for brand exposure.
• Plan and execute CSR activities and sponsorship programs.
• Monitor ad spend and ROI on various platforms.
  

3. Event Planning & Execution

• Organize product launches, festive campaigns, and showroom events.
• Execute in-store and outdoor promotional activities.
• Plan and conduct customer loyalty programs, exclusive previews, and VIP events.
  

4. Team Coordination & Leadership

• Coordinate with Showroom Managers and Sales teams for business alignment.
• Conduct training sessions on sales, branding, and customer handling.
  

5. Budgeting & Reporting

• Plan and manage the marketing budget effectively.
• Ensure cost efficiency in advertising, promotions, and events.
• Prepare and submit monthly performance reports to the Marketing Head & CMD and Brand Consultant.
  

6. Compliance & Brand Standards

• Ensure adherence to marketing and branding guidelines
• Maintain consistency in visual merchandising and store ambiance as per brand standards.
• Handle marketing compliance requirements during audits.
  

Non-Negotiable Qualitative Expectations

• Leadership & Man-Management:

  Ability to guide and inspire teams to achieve excellence.

• Communication & Execution Skills:

  Clear, timely communication with a results-driven approach.

• Retail Mindset:

  Strong focus on numbers, attention to detail, organized work habits, and performance tracking.

• Hands-on Approach:

  Active involvement in showroom activities and regular floor presence.

• Regular Travel:

  Frequent visits to all showrooms for performance monitoring and team engagement

• Timely & Written Reporting:

  Consistent submission of required reports to management.

• Adherence to Organizational Policies:

  Compliance with company regulations, grooming, and reporting standards.