Marketing Manager

Job Title: Marketing Manager

Location: Meerut (On-site)

Employment Type: Full-Time

About ZAP Cricket:

ZAP Cricket is one of India’s fastest-growing cricket equipment brands, built on the foundations of innovation, premium quality, and performance. We’re looking for a dynamic Marketing Manager to lead our brand’s growth across influencer campaigns, retention marketing, social media, and marketplace performance.

Role Overview:

As Marketing Manager, you’ll be responsible for driving growth through influencer marketing, player partnerships, retention campaigns (email, WhatsApp, SMS), and marketplace performance (Amazon, Flipkart).

Key Responsibilities:

Influencer & Player Marketing

- Build strong relationships with cricket influencers and content creators.

- Identify and onboard professional, club-level, and grassroots players as brand partners.

- Drive UGC, match exposure, and product advocacy.

Social Media Marketing

- Own the Instagram, Facebook, and YouTube strategy and execution.

- Manage the content calendar, coordinate creatives, and ensure high engagement.

- Track performance and continuously optimize content mix.

Retention & Automation

- Develop and run high-converting flows via WhatsApp, email, and SMS using tools like Bitespeed, AiSensy, Kasplo, etc.

- Plan and execute product drops, cart abandonment sequences, reactivation campaigns, and customer segmentation.

Amazon & Marketplace Growth

- Plan monthly marketing campaigns on Amazon and Flipkart with the E-commerce team.

- Coordinate A+ content, creative banners, videos, and keyword-rich copy.

- Track and improve product discoverability, CTR, and conversion rates on listings.

- Sync influencer/product campaigns with Amazon visibility strategy.

- Monitor review generation and customer feedback loops.

Campaign Planning & Reporting

- Create 360° launch campaigns with clear goals, budgets, and deliverables.

- Monitor weekly performance across all touchpoints (D2C, Amazon, Social) and share actionable insights.

Requirements:

- 2–5 years of experience in digital or brand marketing (D2C, sports, or eCommerce preferred).

- Prior experience in handling Amazon/marketplace performance is a big plus.

- Strong execution skills in influencer marketing, social media, and retention campaigns.

- Familiarity with Shopify, Meta Ads Manager, and marketplace ad tools is a bonus.

- A love for cricket and familiarity with the ecosystem is highly valued.

- Must be based in or willing to relocate to Meerut.

Why Join ZAP Cricket?

- Shape the brand voice of one of India’s most exciting cricket brands.

- Drive growth across D2C, marketplaces, and social.

- Be part of a high-ownership, fast-paced environment that loves the game.

To Apply: Send your resume and portfolio to bhavya@zapcricket.com

We’re looking for someone who doesn’t just market, but lives cricket.