Job Title: Marketing Manager Location: Meerut (On-site) Employment Type: Full-Time About ZAP Cricket: ZAP Cricket is one of India’s fastest-growing cricket equipment brands, built on the foundations of innovation, premium quality, and performance. We’re looking for a dynamic Marketing Manager to lead our brand’s growth across influencer campaigns, retention marketing, social media, and marketplace performance. Role Overview: As Marketing Manager, you’ll be responsible for driving growth through influencer marketing, player partnerships, retention campaigns (email, WhatsApp, SMS), and marketplace performance (Amazon, Flipkart). Key Responsibilities: Influencer & Player Marketing - Build strong relationships with cricket influencers and content creators. - Identify and onboard professional, club-level, and grassroots players as brand partners. - Drive UGC, match exposure, and product advocacy. Social Media Marketing - Own the Instagram, Facebook, and YouTube strategy and execution. - Manage the content calendar, coordinate creatives, and ensure high engagement. - Track performance and continuously optimize content mix. Retention & Automation - Develop and run high-converting flows via WhatsApp, email, and SMS using tools like Bitespeed, AiSensy, Kasplo, etc. - Plan and execute product drops, cart abandonment sequences, reactivation campaigns, and customer segmentation. Amazon & Marketplace Growth - Plan monthly marketing campaigns on Amazon and Flipkart with the E-commerce team. - Coordinate A+ content, creative banners, videos, and keyword-rich copy. - Track and improve product discoverability, CTR, and conversion rates on listings. - Sync influencer/product campaigns with Amazon visibility strategy. - Monitor review generation and customer feedback loops. Campaign Planning & Reporting - Create 360° launch campaigns with clear goals, budgets, and deliverables. - Monitor weekly performance across all touchpoints (D2C, Amazon, Social) and share actionable insights. Requirements: - 2–5 years of experience in digital or brand marketing (D2C, sports, or eCommerce preferred). - Prior experience in handling Amazon/marketplace performance is a big plus. - Strong execution skills in influencer marketing, social media, and retention campaigns. - Familiarity with Shopify, Meta Ads Manager, and marketplace ad tools is a bonus. - A love for cricket and familiarity with the ecosystem is highly valued. - Must be based in or willing to relocate to Meerut. Why Join ZAP Cricket? - Shape the brand voice of one of India’s most exciting cricket brands. - Drive growth across D2C, marketplaces, and social. - Be part of a high-ownership, fast-paced environment that loves the game. To Apply: Send your resume and portfolio to bhavya@zapcricket.com We’re looking for someone who doesn’t just market, but lives cricket.
