Marketing Manager

1.

Position: Senior Marketing Executive / Assistant Manager Marketing

Location: Mumbai (HQ)

Employment Type: Full-time

About the Role

We are seeking an experienced and results-driven Senior Marketing Executive / Assistant Manager – Marketing to take ownership of end-to-end marketing initiatives. This leadership role is designed for professionals who are ready to strategize, lead, and mentor while driving measurable brand growth. You’ll manage high-impact campaigns, optimize budgets, oversee ATL/BTL activities and events, and collaborate with key stakeholders to align marketing with business objectives.

Key Responsibilities

• Plan, develop, and oversee multi-channel campaigns across digital and traditional platforms.
• Lead social media strategy, content planning, and performance-driven advertising.
• Drive and manage ATL/BTL campaigns and brand events.
• Collaborate with internal stakeholders and external agencies to ensure seamless execution.
• Leverage Martech platforms (Zoho, Clevertap, HubSpot, etc.) for campaign optimization.
• Guide and mentor junior team members for consistent, high-quality output.
• Manage marketing budgets with focus on ROI and efficient resource allocation.
• Conduct competitor analysis and present strategic recommendations to management.
• Deliver detailed campaign performance reports with actionable insights.

What You’ll Lead

• Strategic oversight of digital, ATL, and BTL campaigns.
• Stakeholder and partner engagement to align marketing with business goals.
• Mentoring of junior executives and building team capabilities.
• Budget ownership and decision-making for high-impact initiatives.

Required Skills & Qualifications

• 4-8 years of experience in marketing or digital marketing roles.
• Excellent English writing and communication skills (mandatory).
• Strong expertise in digital marketing, ATL/BTL, events, and stakeholder management.
• Proficiency in Martech tools (Zoho, Clevertap, HubSpot, etc.).
• Proven ability to manage budgets and deliver measurable outcomes.
• Strong leadership, organizational, and decision-making skills.

Preferred Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• Prior experience in leading teams or independently managing projects.