Marketing Manager

Greetings from SoftTech!!!

Founded in 1996 and headquartered in Pune, India, SoftTech Engineers Limited. is a leading software product company that started as an entrepreneurial venture in creating innovative software and intellectual property in the architecture, engineering and construction (AEC) domains. We constantly improve and maintain our high-quality solutions through dedicated, proactive market research and developmental efforts.

https://softtechglobal.com/

Role : Marketing manager

Location : Pune (Baner)

Job Responsibilities

Marketing and Communication Manager

Key Responsibilities

1. Software Products and Company Branding

• Define and refine the brand identity for the company and its software products.
• Develop and implement integrated brand strategies to enhance market presence and recall.
• Ensure brand consistency across all customer touchpoints, online and offline.
• Oversee design and content development for PR, brochures, videos, presentations, and other marketing collateral.

2. Marketing Communications

• Plan and execute end-to-end marketing campaigns (email, events, webinars, PR, etc.) to support product launches and customer acquisition.
• Create compelling content strategies aligned with business goals.
• Collaborate with product and sales teams to ensure technical accuracy and value-driven messaging.
• Manage internal and external communications, including press releases, customer newsletters, and thought leadership articles.

3. Search Engine Optimisation (SEO)

• Lead SEO strategy and implementation to drive organic growth across all digital platforms.
• Conduct regular audits, keyword research, and competitor analysis.
• Collaborate with content and web teams to improve on-page and off-page SEO performance.

4. Social Media Activities

• Develop and execute social media strategy across platforms (LinkedIn, X, YouTube, etc.).
• Create and schedule engaging, industry-relevant content that boosts engagement and brand authority.
• Monitor analytics to track performance and continuously optimize content.
• Online reputation management on all platforms

5. Influencer and Portal Registrations

• Identify, engage, and manage relationships with key industry influencers, bloggers, and digital platforms in the construction tech space.
• Register products on relevant online directories, networking portals, and marketplaces.
• Facilitate product reviews, guest posts, and partnership opportunities.

6. Digital Marketing Team Development

• Build, mentor, and manage an in-house digital marketing team with roles in content, SEO, social media marketing, performance marketing, and analytics.
• Define roles, set KPIs, and ensure continuous training and upskilling.
• Coordinate with external agencies as required.

7. Cross Team and Leadership Communication

8. Data Analysis and CRM management

Qualifications & Experience

• Bachelors or Master’s degree in Marketing, Communications, Business, or related field.
• 10+ years of experience in B2B marketing, preferably in SaaS, technology, or construction-related industries.
• Proven track record in leading digital marketing teams and campaigns with measurable ROI.
• Strong understanding of SEO, content marketing, PPC, and web analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Experience working with marketing automation platforms (e.g., HubSpot, Mailchimp).
• Excellent communication, leadership, and project management skills

Preferred Skills

• Knowledge of the construction industry or construction technology market.
• Experience working with CRM systems like Salesforce or Zoho.
• Familiarity with UI/UX principles and web CMS (e.g., WordPress).
• Ability to work in a fast-paced startup environment and manage multiple stakeholders.