Marketing Manager

REPORT TO: VP- MALL MANAGEMENT

CRITICAL COMPETENCIES:

• Participate in and execute components of strategic planning, budgeting, and program execution for the Shopping Mall.

• Direct oversight of marketing staff may be required during project design, development, and completion.

• 5-10 years of prior, relevant experience, with a focus in: marketing strategies, relationship strategies, events strategies and programs

• Previous experience in marketing and retail required

• Knowledge of/experience with shopping mall industry preferred

• Proven ability to drive entire marketing programs and experience managing teams in a professional services on national level

• Ability to juggle multiple tasks simultaneously with demonstrable experience in consistently delivering high quality results

• Superior writing skills, with demonstrated ability to create marketing collateral, press releases, web content, internal communications materials, client success stories, and thought leadership outputs.

• Excellent oral communications skills and professional client service manner

• Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint); familiarity with integrating various technologies to support marketing efforts

• Demonstrated ability to work well within a team, both on location and in a virtual mode, and ability to interact with/influence all levels of management

• Project management experience

• Manage strategic alliance relationships with key associations, influencers, media, think tanks, academics, etc.

• Work with integrated TMT marketing team to organize and execute regional client meetings and events (panel/roundtables/industry conference receptions, etc.) to strengthen relationships and drive revenue with strategic clients and targets

• Determine and engage other Firm support as needed to drive initiatives (i.e., KM, PR, Internal Communications, etc.)

• Undergraduate degree in marketing, communications or related field; Post graduate degree in branding or marketing a plus

Key responsibilities:

Brand development

• Brand Management, grow the profitability of the Mall- Kaylan, and increase market share.

• Develop and manage the total IMC (Integrated Communications) plan, and take full responsibility of the 360 degree marketing of the brand.

• Develop marketing strategies identifying attractive target markets, products and service opportunities and positioning tactics.

• Monthly presentations to tenants and VP- Mall Management

• Determine the preferred media and tools to use.

• Conceptualise the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets.

• Act as the branding custodian of the shopping Mall.

Project Management

• Develop project mandates (research, marketing and business strategy).

• Create and execute project work plans and revises as appropriate to meet changing needs and requirements.

• Identify resources needed and assign individual responsibilities

• Manage day-to-day operational aspects of a project and/scope

• Review deliverables prepared by team before communicating to VP-Mall Management.

• Facilitate team and supplier meetings to ensure deadlines of project are met.

Promotions and Events:

• Coach and Mentor on-site teams.

• Sustain the brand awareness levels of the mall through ongoing annual, seasonal, weekly and joint events and promotions.

• Conceptualise events/promotions, communicate the event to Mall Management as well as to all tenants, execute/implement the event, attend all events (after hours and over weekends as well), liaise with the relevant suppliers and control the set budget.

• Clearly understand the objectives of the events as well as the demographics of the target market and the changes within the target market.

• Primary Focus group Research (Design sample for primary data collection, moderator guide compilation, actual facilitation of focus group, analysing the data, interpreting the findings and reporting the results).

• Secondary Research (Market, Industry and competitor analysis).

Public Relations:

1. Tenant Communication

• Manage the on-site Marketing Manager and request monthly report feedback on regular tenant visits

• Welcome new tenants as well as distribute the House Rules of the mall.

• Host monthly tenant feedback sessions.

• Distribute ad-hoc marketing and or management newsletters to tenants.

2. Customer Relationship management

• Manage the on-site Marketing Manager to timeoulsy attend to all customer queries and complaints.

• Assist the onsite Marketing Manager to build positive relations with role players in the community including schools, religious institutions and businesses.

3. Media Relations

• Build a positive relationship with all media role players.

• Meet regularly with media representatives.

• Distribute regular media releases (generic or promotion specific).

• Facilitate and negotiate joint ventures with the media.

4. Social Responsibility

• Hosting fundraising events and manage charity drives.

Budget control:

• Manage annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc.

• Report on the marketing finances on a monthly basis to VP-Mall management.

Professional qualities

• Challenge others to develop as leaders while serving as a role model and mentor.

• Manage the development of team by ensuring, when possible, that project tasks are in line with each members interests/strong points.

• Manages the process of innovative change effectively.

• Encourage junior team members to take responsibility for their development within the company

• Suggests areas for improvement in internal processes along with possible solutions.