Marketing Manager

As a Marketing Manager at our company, your role will involve leading marketing initiatives to drive brand awareness and boost sales. You will be responsible for developing and executing comprehensive marketing plans that align with our business objectives and enhance customer engagement. Your key responsibilities will include: - Developing and implementing effective marketing strategies encompassing SEO, content marketing, and performance marketing to increase brand visibility and drive traffic. - Managing social media marketing campaigns across various platforms, including Facebook Advertising, to engage with target audiences. - Overseeing multichannel marketing efforts to ensure cohesive messaging across all platforms, including email marketing and print advertising. - Utilizing analytics tools such as Google Analytics to track campaign performance and optimize strategies based on data-driven insights. - Collaborating with the sales team to align marketing efforts with sales goals and enhance B2B marketing initiatives. - Creating compelling content for various channels, utilizing strong copywriting skills to communicate brand messages effectively. - Managing advertising sales efforts and budget allocation for different campaigns while ensuring maximum ROI. - Leading product management initiatives by coordinating with cross-functional teams to launch new products successfully. - Staying updated on industry trends and emerging technologies to incorporate innovative approaches into the marketing strategy. Qualifications required for this role include: - Proven experience in a Marketing Manager role or similar position with a strong focus on digital marketing and e-commerce. - Proficiency in Adobe Creative Suite for designing engaging marketing materials. - Familiarity with WordPress and HTML for website management and content updates. - Strong research skills to analyze market trends and consumer behavior effectively. - Experience in using marketing automation tools to streamline processes and improve campaign efficiency. - Excellent communication skills with a knack for persuasive copywriting. - Ability to manage budgets effectively while maximizing the impact of advertising campaigns. Join our team as we strive to elevate our brand presence through innovative marketing strategies. If you are passionate about driving results through creative solutions, we encourage you to apply. Please note that the job type for this position is full-time. Experience in B2B marketing is required, and the ability to commute to Patiala, Punjab, is preferred. A willingness to travel up to 75% of the time is also required for this role. The work location is in person.,