Marketing Manager

About US:

SBR Group is an integrated real estate development firm that fulfills all requirements that translates customers dreams of quality living space into reality. SBR GROUP successfully delivered several Infrastructural activities like the Layout Formation, Commercial and Residential complexes. This Group is a brainchild of successful entrepreneurs from different walks of life coming together for the sole purpose of developing infrastructure that meets the requirements of End User.

Job Role Overview:

Marketing Manager

The ideal candidate will have a strong understanding of integrated marketing strategies, a creative mindset, and the ability to execute campaigns that enhance brand visibility and engage customers

Key Responsibilities:

ATL (Above the Line) Marketing

• Plan and execute large-scale advertising campaigns using mass media channels such as TV, radio, newspapers, magazines, and outdoor advertising (billboards, hoardings).
• Collaborate with media agencies and creative teams to develop compelling advertisements.
• Monitor and analyse the performance of ATL campaigns, optimizing for reach and impact.

BTL (Below the Line) Marketing

• Organize on-ground activities such as real estate expos, open houses, roadshows, and community events to target specific customer segments.
• Develop and implement localized campaigns, including brochures, flyers, posters, and kiosks.
• Collaborate with sales teams for lead-generation activities and customer engagement at the grassroots level.

Branding

• Develop and maintain a strong brand identity and ensure consistency across all marketing platforms.
• Work closely with design and creative teams to produce branding materials, including logos, corporate stationery, and promotional items.
• Enhance the companys presence through digital and traditional branding strategies.

Integrated Marketing Campaigns

• Design and execute cohesive campaigns that integrate ATL, BTL, and branding efforts for maximum impact.
• Coordinate with internal and external stakeholders to ensure alignment with the company’s vision and goals.

Market Research & Analytics

• Conduct market research to identify trends, customer preferences, and competitive positioning.
• Track and evaluate the effectiveness of marketing efforts using analytics tools.
• Prepare detailed reports and presentations for management, highlighting campaign performance and ROI.

Qualifications & Skills:

• Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
• 5 to 7 years of experience in ATL, BTL, and branding, preferably in the real estate industry.
• Proficient in digital and traditional marketing techniques.
• Strong project management and organizational skills.
• Excellent communication, negotiation, and presentation abilities.