Marketing Manager

• Works closely with regional leaders to support their business development program as the go-to and trusted source for business development efforts
• Monitors target client information with practice leaders, BD specialists and CRM system to assist with proactive marketing strategies
• Collaborates with BD on competitive intelligence, client and competition research as needed to support pursuit efforts
• Manages the pursuit submission process with practice pursuit team on go/no-go efforts, pursuit requirements, scheduling, assignments and maintains deadlines
• Manages and creates qualifications packages, proposals submissions and interview collateral including content and graphics (writing/editing text and design layouts) working within firm brand standards
• Collaborates on regional market implementation efforts and regional focused materials such as case studies, project imagery and external communications
• Provides strategic thinking related to marketing outreach: brochures, qualification packages, fee proposals and presentations
• Acts as a liaison for internal and external communications of regional marketing news and developments
• Mines big ideas and key project stories, then works with MarCom team to translate into materials, thought leadership campaigns, posts and publicity
• Tracks project milestones for grand openings, groundbreakings, completion, photography, etc. and collaborates with MarCom on related actions
• Works with photography manager and project teams to determine level of photography needed, associated costs and shoot details
• Collaborates with practice leadership and conference teams to coordinate practice conference messaging and speaking topics
• Collaborates with practice leadership and award submission teams to track award submission platforms, key projects for submission, deadlines and submission requirements
• Maintains and manages boiler plate information with marketing team
• Creates, maintains and updates marketing resource materials working with the marketing resource manager
• Updates and maintains information within firm's project database system
• Assists teams in submissions for accreditation, fellowships honors and awards
• Cultural
• Supports the firm's cultural values, including a commitment to quality, innovation, learning and growth
• Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members
• Acts as a mentor by coaching and motivating project team members
• Seeks leadership opportunities by providing direction and feedback to team members and collaborating with team leaders
• Fosters and maintains a collaborative professional working relationship with team members
• Manages conflict effectively and encourages a healthy team environment
• Takes personal responsibility for fostering a green workplace through sustainable work practices
• Financial
• Manages pursuit information in CRM for accurate reporting
• Evaluates pursuit performance and marketing spends with regional management
• Collaborates in managing project to satisfy requirements with best possible ROI
• Responsible for providing cost analysis of requested custom options
• Responsible for the financial implications of overhead and chargeable time
• Revenue or Opportunity Generation

Collaborates with leaders to develop goals, objectives and strategies for proactively developing new business

• Leads the proposal process for pursuit of new work
• Partners in the interview process for pursuit of new work
• Prepares materials for business development introductions and relationship building
• Tracks leads, pursuits and debrief information, working with BD teams

Qualifications

• Bachelor's degree in Journalism, Marketing or related degree
• Typically with 5+ years of marketing experience
• Previous experience with A/E firm preferred
• Proficiencyin InDesign
• Experience in Photoshop and Illustrator preferred
• Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint
• Knowledge of and interest in architecture/interior design
• Excellent writing skills with experience in graphically designed page layouts
• Excellent attention to detail and commitment to excellence
• Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
• Strong organizational skills and the ability to work on multiple projects at the same time
• Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
• Ability to problem solve and apply innovative solutions