Marketing Manager

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Own and execute full-funnel performance campaigns

  on Meta platforms (Instagram & Facebook), with accountability for CAC, ROAS, and LTV metrics.

• Manage a scaled ad budget

  (?35 Cr+ annually) efficiently with a strong focus on testing, learning, and scaling.
• Lead the

  creative testing roadmap

  with internal teams and agency partnersbringing science to the art of paid storytelling.
• Build robust attribution models, performance dashboards, and insight-driven strategies for continuous improvement.
• Collaborate with:

• Creative partners

  to develop scroll-stopping ad content

• Marketplace teams

  to drive cohesive customer journeys from ad to checkout on platforms like Amazon & Nykaa
• Proactively identify growth opportunities across audiences, formats, placements, and funnel stages.

Qualifications

• 1-4 years of performance marketing experience

  , preferably in D2C or high-growth consumer brands.
• Proven expertise in

  Meta/Instagram advertising

  must have handled budgets of ?35 Cr+ per annum.
• Strong

  analytical mindset

  with high proficiency in metrics, dashboards, A/B testing, and performance loops.
• Demonstrated ability to work across teams and manage multiple stakeholders.
• Self-starter with

  high drive, problem-solving ability

  , and

  learning agility

  .
• Prior experience in

  beauty or skincare

  is a strong plus, but not mandatory.