Marketing Manager

dynamic and results-driven Marketing Manager

Key Responsibilities

• Develop and execute marketing strategies

  to drive student admissions and brand awareness.

• Lead and mentor the marketing team

  to achieve sales and performance targets.

• Plan, implement, and monitor multi-channel marketing campaigns

  .
• Build and maintain

  strategic partnerships with schools, colleges, universities, corporate organizations, and industry stakeholders

  .
• Conduct

  market research, competitive analysis, and customer behavior studies

  to identify growth opportunities.
• Manage and optimize

  marketing budgets, campaign ROI, and performance metrics

  using analytics tools.
• Work closely with the

  sales team, business development team, and operations department

  to ensure seamless lead conversion.
• Organize and participate in

  educational expos, webinars, career fairs, and offline promotional events

  to enhance brand visibility.
• Oversee

  content creation, brand messaging, and digital assets

  to ensure brand consistency.
• Track

  KPIs, analyze marketing performance metrics, and prepare insightful reports

  for senior management.
• Ensure compliance with

  advertising policies, data privacy regulations, and industry standards

  .

Key Qualifications and Skills

• Minimum 5 years of experience in marketing, preferably in the education industry

  (EdTech, online learning platforms, coaching institutes, or higher education institutions).
• Proven experience in

  team leadership, campaign management, and revenue-driven marketing initiatives

  .
• Excellent

  communication skills, negotiation skills, and stakeholder management abilities

  .
• Ability to work in a

  fast-paced, target-driven environment

  with tight deadlines.

Preferred Candidate Profile

• Prior experience in

  education marketing, student recruitment, or admissions marketing

  .
• Proven success in

  scaling digital marketing campaigns, social media engagement, and content-driven marketing

  .
• Candidates from

  Tamil Nadu

  preferred.