Marketing Manager

As a Marketing Manager at PAL InfoCom Technologies in Mohali, your role will involve strategizing and executing marketing campaigns to promote training programs and services. Your expertise in the training and development field, digital marketing, content creation, and lead generation will be crucial for the success of the educational and corporate training sector. Key Responsibilities: - Develop and execute marketing strategies to promote training programs, workshops, seminars, and other learning solutions. - Design lead generation strategies to attract individuals and businesses seeking training solutions. - Create compelling content for various marketing channels such as websites, social media, blogs, email campaigns, brochures, and newsletters. - Collaborate with sales and product teams to align marketing strategies with company offerings and client needs. - Analyze and report on the effectiveness of marketing campaigns, adjusting strategies for improved lead acquisition and engagement. - Conduct market research to identify trends, competitor activities, and areas for program development. - Oversee the creation of case studies, client success stories, and testimonials to showcase the impact of training programs. - Manage the marketing budget effectively for campaigns and events. - Coordinate and execute online and offline events like webinars, conferences, or industry networking opportunities. - Optimize digital presence through SEO/SEM practices and monitor online advertising and social media campaign performance. - Engage with clients and potential clients on social media platforms to establish and maintain relationships for new business opportunities. - Ensure all marketing materials and campaigns reflect the company's brand values and effectively communicate the value of training programs. Key Requirements: - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. - 3-4 years of marketing experience with a focus on training and development, education, or corporate learning industries. - Proficiency in digital marketing strategies including content marketing, social media, email campaigns, and online advertising. - Strong writing, editing, and communication skills for creating persuasive marketing materials. - Ability to conduct market research and analyze data for decision-making. - Organizational and project management skills to manage multiple campaigns and deadlines. - Knowledge of SEO/SEM best practices for website and content optimization. - Proven track record in developing and executing successful marketing campaigns within training or educational sectors. - Adaptability to work in a fast-paced environment with changing marketing needs.,