Marketing Manager (MM) / Group Product Manager (GPM) / Product Manager

Innovcare Lifesciences

2 - 7 years

6 - 14 Lacs

Navi Mumbai Mumbai (All Areas)

Posted:5 months ago| Platform:

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Skills Required

Market Research Marketing Sales

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Plan and execute a marketing strategy for the organisation and for new and existing products or services.
Oversee the implementation of the marketing strategy.
Develop a brand strategy.
Understanding and developing budgets and finance, including expenditures, return-on-investment and profit-loss projections.
Create and manage a calendar of events such as webinars, conferences and thought leadership contributions.
Guide the day-to-day activities of the marketing team and marketing manager.
Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
Provide tools and materials to enable the sales team to function effectively.
Manage and refine the organisations social media presence.
Manage and measure marketing campaign costs
Report on the effectiveness of marketing campaigns using pre-determined KPIs
Utilise data for marketing campaigns, interrogating the organisations databases and external data
Identify new business opportunities
Conduct market research studies
Negotiate with media agencies and secure agreements on the production of promotional materials.

Preferred candidate profile

1. Excellent written and verbal communication skills.

2. Ability to act with integrity, professionalism, and confidentiality.

3. Ability to Work comfortably under pressure, meet tight deadlines, manage competing priorities and keep up with a high volume of activity.

4. Understanding of Training functions, Training best practices, regulatory changes, new technologies in Training.

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