Marketing Manager

Job Role - Marketing - AM / Manager

Location - Andheri E & Kandivali W

Department - Marketing

• Marketing Leadership at Site:

• Act as the marketing head for the assigned project site, driving monthly marketing plans, creative strategies, and lead-generation activities.
• Ensure consistent branding and communication aligned with developer guidelines.

• Creative & Collateral Management:

• Coordinate with internal creative teams and developers to conceptualize and deliver required marketing materials (brochures, ads, digital creatives, etc.).
• Ensure all collaterals and communications adhere to brand guidelines and project positioning.

• Sales Team Support:

• Partner with the sales team to understand site-specific challenges and provide targeted marketing solutions.
• Equip sales with collaterals, creatives, and campaigns that drive direct footfall and lead conversion.

• Campaign Planning & Execution:

• Plan, execute, and monitor marketing activities (

  BTL, Digital, OOH, Activations

  , etc.) with required approvals from developers.
• Track performance of campaigns and optimize to achieve peak results.

• Coordination & Reporting:

• Serve as the single point of contact between developers, vendors, and the internal marketing team.
• Maintain a structured reporting mechanism to track performance of campaigns and site activities.
• Ensure deadlines are met for creative deliveries and marketing rollouts.

• Budget & Media Planning:

• Prepare and monitor site-level marketing budgets (monthly, quarterly, annual).
• Devise and implement effective media plans to ensure optimized spend and maximum reach.

• ERP/CRM & Data Management:

• Maintain accurate and updated data on ERP/CRM/Spreadsheets to ensure smooth workflow and performance tracking.

• Vendor & Site Management:

• Coordinate with in-house and external vendors/agencies for timely delivery of creatives and campaign execution.
• Ensure brand guidelines, customer experience, and marketing standards are being maintained at the respective site

• Strategic Alignment:

• Work closely with the HOD to align site-level strategies with the overall brand and business objectives.
• Contribute to ideation, planning, and deployment of successful campaigns from start to finish.

Desired Skills & Qualification

• Bachelors/Master’s degree in Marketing, Business Administration, or related field.
• 4–5 years of experience in marketing/brand management (real estate experience preferred).
• Strong understanding of real estate marketing, sales enablement, and campaign management.
• Ability to manage budgets, vendors, and timelines effectively.
• J reative thinker with a problem-solving approach and strong execution focus.J