Marketing Manager

Role & responsibilities

Key Responsibilities (WHAT the role delivers)

• Lead the expansion of Goodwyn Tea across Assams airports, railway stations, tourist towns, hotels, and cultural hubs.
• Identify and onboard new retail partners, experience counters, and flagship stores.
• Create and execute brand campaigns celebrating Assams Tea Legacy.”
• Design collaborations with Assam Tourism and curate immersive chai experiences.
• Build consistent digital and offline visibility through engaging content and events.
• Be the voice and face of Goodwyn — engage, listen, and connect with customers.
• Launch loyalty programs and experiential chai sessions to make Goodwyn a daily ritual.
• Define and achieve monthly and quarterly sales targets.
• Drive performance, profitability, and marketing ROI across all outlets.
• Build and lead a passionate team of retail storytellers and chai ambassadors.
• Inspire with energy, empathy, and excellence.

Preferred candidate profile

Attribute

Requirement

Experience - 7–10 years in marketing or sales (FMCG / Perfume / Cosmetic / Lifestyle / Tea industry preferred)

Background - Female candidate, preferably from Assam with a deep cultural connection

Education - Graduate / MBA in Marketing, Brand, or Retail Management

Traits - Extroverted, confident communicator, innovative thinker, relationship-builder

Skillset - Strategic marketing, retail development, storytelling, customer insights

Languages - Fluent in English, Assamese, and Hindi

Travel - Willing to travel frequently across Assam

• Authenticity: Believes in purity, storytelling, and honest products.
• Connection: Loves talking to people and sharing stories over chai.
• Passion: Deeply proud of Assam’s heritage and eager to make it famous worldwide.
• Purpose: Works not just for sales numbers, but for a mission — to make tea synonymous with Assam again.
• Discipline: Lives by timelines, structure, and results.
• Innovation: Thinks creatively, experiments boldly, and finds new ways to connect people with tea.