Marketing Manager-Female

Key Responsibilities:1. Marketing & Branding

• Develop and execute annual marketing plans to achieve admission and branding goals.
• Plan and manage promotional campaigns (online and offline).
• Oversee design and content for brochures, banners, social media, and advertisements.
• Maintain brand consistency across all platforms and materials.
• Liaise with creative agencies, designers, and vendors for marketing collaterals.

2. Digital Marketing

• Manage and grow the school’s digital presence (website, social media, Google listings, etc.).
• Create engaging social media content — posts, reels, and event coverage.
• Track and analyze performance of digital campaigns (lead generation, engagement metrics).

3. Admissions Support

• Work closely with the Admissions team to generate quality leads and improve conversions.
• Plan outreach activities such as school tours, open houses, and exhibitions.
• Collaborate with counsellors to align marketing communication with parent expectations.

4. Events & Public Relations

• Plan and execute school events like carnivals, fests, and community engagement drives.
• Manage public relations activities and media coverage for school achievements and events.
• Build partnerships with local communities, influencers, and education platforms.

5. Market Research & Analysis

• Conduct competitor and market analysis to understand trends and parent preferences.
• Gather feedback to improve marketing strategies and admission processes.

Qualifications & Experience:

• Graduate/Postgraduate in Marketing, Mass Communication, or related field.
• 4–8 years of experience in marketing (preferably in the education sector or service industry).
• Strong communication, creative thinking, and team management skills.
• Proficiency in digital marketing tools (Facebook Ads, Google Ads, Canva, etc.) preferred.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person