Marketing Manager (fashion and apparel)

Role Overview:

We are looking for a results-driven Marketing Manager to lead offline marketing initiatives and drive retail growth. The ideal candidate will be responsible for expanding our brand presence through EBOs, activations, campaigns, and retail partnerships.

Key Responsibilities:

Retail Expansion:

• Plan and execute Exclusive Brand Outlets (EBOs) across target cities.
• Identify potential locations and manage end-to-end setup.

Offline Marketing & Activations:

• Drive execution of hoardings, kiosks, in-store branding, awareness campaigns, and events.
• Collaborate with vendors and creative partners for seamless rollouts.

Channel Development:

• Explore and onboard Large Format Retail (LFR) and additional retail channels to enhance market reach.

Campaign Planning & Execution:

• Lead seasonal offline campaigns and brand activations aligned with strategic objectives.
• Track and analyze ROI and effectiveness of each initiative

Cross-functional Coordination

• Work closely with product, digital, design, and sales teams to ensure brand consistency across platforms.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, E-commerce, Information Technology, or a related field.
• 10 years of relevant experience in marketing, retail activations, or channel development.
• Experience in fashion, lifestyle, or consumer goods is a plus.
• Strong project management and vendor coordination skills.
• Entrepreneurial mindset with the ability to manage multiple priorities.

Job Type: Full-time

Pay: ₹75,000.00 - ₹85,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Day shift

Work Location: In person