Marketing Manager

Marketing Manager

Key Responsibilities

Traditional Marketing & Local Outreach

• Design and execute comprehensive offline campaigns including

  print ads, hoardings, society activations, site branding, BTL promotions

  , and

  real estate expos

  .
• Identify

  high-impact hoarding locations

  and lead-catchment areas across Gurugram /New Delhi based on local demographics and traffic patterns.
• Oversee development and distribution of marketing collaterals like

  brochures, flyers, project standees

  , and branding kits.
• Organize project launch events, customer walkthroughs, broker meetings, and on-ground promotional drives.

Digital Marketing Coordination

• Work closely with digital marketing agencies to plan and monitor campaigns across

  Google Ads, Meta Ads, SEO, emailers

  , and project websites.
• Ensure alignment between digital creatives and offline campaigns for cohesive messaging.
• Review performance dashboards (leads, CTR, engagement, CPL) and guide digital agencies with on-ground insights for improved targeting.
• Provide offline input for retargeting, geo-targeted ads, and content personalization.

Lead Generation & Customer Engagement

• Plan and implement lead generation campaigns through both traditional and digital channels.
• Coordinate with the CRM and Sales teams to track lead flow, quality, and conversion rates.
• Support loyalty and referral programs through coordinated marketing.

Agency & Vendor Management

• Coordinate with creative, digital, outdoor media, and event agencies for campaign rollouts.
• Ensure timely execution of marketing plans within approved budgets.
• Build strong relationships with local vendors, media houses, and promotion partners.

Market Research & Competitive Insights

• Conduct regular market research and competitor tracking to identify emerging trends and positioning strategies.
• Analyze performance data to improve future campaigns and channel allocation.

Team Leadership & Budget Oversight

• Lead and mentor the marketing team, assign tasks, and set clear goals.
• Manage and optimize the marketing budget across traditional and digital mediums.
• Report key performance metrics and campaign insights to senior management.

Qualifications & Skills

• Bachelors degree in Marketing, Business Administration, or Mass Communication.
• 5+ years of marketing experience, with a strong background in

  Modern real estate marketing

  .
• Solid knowledge of Gurugram/New Delhi geography, real estate micro-markets, and target buyer zones.
• Working knowledge of

  digital platforms

  (Google Ads, Meta, SEO, website performance, CRM tools).
• Strong coordination, analytical, and project management skills.
• Excellent communication and vendor negotiation skills.

Preferred

• Experience in marketing of

  luxury

  residential projects

  .
• Strong local media and outdoor agency network.
• Proficiency in English required for better regional communication.

Benefits

• Key leadership role in a marquee real estate development
• Opportunity to work on both legacy marketing and modern media coordination