Marketing Manager

As a Marketing Manager you will be responsible for executing and managing marketing strategies that support business growth across commercial office and retail properties in Chennai. This role requires a hands-on marketing leader with a strong understanding of local market dynamics, excellent communication skills, and the ability to manage cross-functional initiatives effectively.

Key Responsibilities:

Market Research & Insights: Conduct market studies, analyze trends, and provide actionable insights to support positioning and targeting strategies.

Campaign Development: Plan and manage integrated marketing campaigns across digital, print, social media, events, and other channels to build brand awareness and generate leads.

Performance Monitoring: Track campaign effectiveness using marketing analytics tools; prepare reports with key insights and recommendations.

Budget Oversight: Manage assigned marketing budgets, ensuring cost-effective allocation and tracking of expenses for maximum ROI.

Brand Adherence: Maintain consistency in brand communication across all channels and marketing collaterals.

Sector-Specific Responsibilities
Office Marketing: Promote office spaces by highlighting business advantages, amenities, and strategic location to attract corporate clients and startups.

Retail Marketing: Create campaigns and promotional activities to increase footfall, support tenant sales, and enhance customer experience in retail environments.

Leasing Support: Work closely with the leasing team to develop targeted marketing materials and presentations that support lead conversion.

Tenant Engagement: Plan and execute tenant engagement activities such as in-mall events, seasonal promotions, and community-building programs.

Team & Stakeholder Collaboration
Cross-functional Coordination: Collaborate with internal teams including leasing, sales, design, and property management for integrated campaign execution.

Agency & Vendor Management: Coordinate with creative, media, and event agencies to deliver high-impact campaigns.

Stakeholder Reporting: Provide regular updates on marketing performance, campaign status, and market insights to senior management.

Key Requirements:

Education: Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).

Skills:

Strong knowledge of digital, content, and performance marketing.

Experience in local marketing and customer engagement strategies.

Excellent analytical, project management, and communication skills.

Proficiency in marketing tools and platforms (CRM, analytics, social media).

Good understanding of the Chennai market and consumer behavior.