Marketing Manager - Brand Strategy & Digital Marketing

Key Responsibilities:

1. Brand Strategy & Positioning

Develop and refine the overall brand strategy to drive awareness, credibility, and market leadership for the products.

Define brand positioning, messaging, and visual identity in collaboration with cross-functional teams.

Monitor market trends, competitor activities, and consumer insights to ensure the brand remains innovative and relevant.

2. Creative Ideation & Campaign Development

Lead the creative development process from ideation to execution across all marketing channels (digital, social, print, events, and more).

Develop innovative marketing campaigns that resonate with our target audience

Collaborate with creative agencies and internal teams to produce compelling creative assets.

3. Digital Marketing & Omni-Channel Brand Building

Own the digital marketing strategy and execution across all channels including D2C, Amazon, Flipkart, Q-commerce, and Retail.

Develop and execute digital campaigns that drive customer acquisition and brand building, using SEO, SEM, social media, email marketing, and content marketing.

Analyze performance metrics across digital channels and adjust strategies to optimize

4. ROI (in partnership with the performance marketing team)

Ensure consistent brand messaging and visual identity across all digital touchpoints.

5. End-to-End Execution & Innovation

Oversee the planning, execution, and performance measurement of all marketing initiatives.

Ensure timely delivery and consistent quality of all marketing projects while managing budgets and resources.

6. Cross-Functional Collaboration & Leadership

Work closely with Product, Sales, and R&D teams to ensure marketing strategies align with business goals.

Provide regular updates and insights on campaign performance to the leadership team.

7. Analytics & Reporting

Develop and implement key performance metrics to measure the effectiveness of marketing initiatives.

Present regular reports on campaign performance, market insights, and new opportunities to stakeholders.

Qualifications & Experience:

Education:

o Bachelor s degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree preferred.

Experience:

o 5-10 years of progressive marketing experience with a strong track record in brand strategy, digital marketing, creative campaign development, and new product innovation.

o Experience in consumer products, FMCG, health & wellness, or nutrition sectors is highly desirable.

o Proven experience managing multi-channel marketing campaigns and working with external creative agencies.

o Demonstrated expertise in digital marketing across eCommerce platforms (D2C, Amazon, Flipkart, Q-commerce) and Retail environments.

Core Competencies:

o Strategic Thinking: Ability to develop innovative brand strategies that drive business growth.

o Creative Leadership: Exceptional creative skills with a flair for storytelling and visual communication.

o Digital Expertise: In-depth knowledge of digital marketing channels, analytics tools, and eCommerce platforms.

o Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously.

o Analytical Acumen: Proficiency in using data-driven insights to optimize campaigns and drive decisions.

o Communication: Excellent written and verbal communication skills; capable of presenting ideas persuasively to stakeholders.

o Team Leadership: Proven ability to mentor and inspire a team, fostering a collaborative and high-performance culture.