Marketing Manager

Designation: Marketing Manager

Positions Available (2)

About Us:

BMW KUN Exclusive is the exclusive dealer for BMW across Tamil Nadu and runs world class 4S (Sales, Service, Spares, Systems) facilities across the state. Trusted by many proud owners and adding more to the BMW family, BMW KUN Exclusive continues to remain committed in setting high benchmarks in sales and after sales in the luxury automotive sector across Tamil Nadu in Chennai, Ambattur, Coimbatore and in Puducherry.

OUR VISION

#1 Choice of Customer

#1 Choice of Manufacturer

#1 Choice of Employee

JOIN OUR BMW FAMILY

You know you have come to the right place when you reach a BMW KUN Exclusive facility. Feel free to walk into any of our facilities across Tamil Nadu or call us. It would be our pleasure to welcome you to any of our offices at your convenience. We look forward to share the sheer driving pleasure experience of a BMW with you.

Your Role:

You will be responsible for analyzing customer insights and consumer trends to build strategies for enhanced dealership sales penetration through targeted and innovative marketing campaigns and events, that not only build on existing relationships, but generate new ones too.

Job Responsibilities:

• Define and establish marketing goals based on past performance and market forecasts.
• Conceptualize and execute the multi-channel campaigns across the prospect and customer lifecycle.
• Ensure the alignment of communications and messages across all channels as per the established BMW guidelines.
• Conduct SWOT analysis of all marketing campaigns, initiatives in the dealership and optimize upcoming plans for different segments of customers.
• Prepare and monitor the marketing budget on quarterly and annual basis and allocate funds.
• Oversee the activation of the marketing events and campaigns to achieve the organizational strategic priorities.
• Design and recommend the promotional mix to the senior management by evaluating the plans and purchasing strategies.
• Coach and mentor the marketing team members of the recent trends in the industry and share market intelligence for enhanced collective performance.
• Ensure customer feedback is captured in the appropriate customer database for future reference.
• Prepare periodic reports on the marketing plans, events, campaigns and evaluate the expenditure incurred against the available budget.
• Co – ordinate potential marketing opportunities across dealership departments.
• Build strategic relationships and partnerships with key industry players, vendors and promotion/ advertisement agencies.

Whom we are looking for:

We’re looking for someone who is passionate for our brand, has excellent communication skills and intuitive ability to analyze complex consumer and marketing data.

Skills:

• Excellent command over the regional and English language (oral and verbal). 
• Exceptional people orientation skills combined with attention to detail.
• Ability to work under pressure and manage time by prioritizing his / her workload.
• Knowledge of competitor’s products and services including their strengths and weaknesses.

Qualification and Experience:

• Overall experience in the automotive industry in the field of marketing along with minimum 2-3 years of experience in a luxury automobile brand as a marketing manager.

• Graduation in any discipline.

• MBA in Marketing will be preferred.

For more details, drop us an email to infotn@bmw-kunexclusive.in with Subject Line: Application for the post of Marketing Manager - DC2025 or contact us at 91768 56666.