Marketing Manager Basmati Rice

• Manage 360 degree marketing activities for the Brand including Digital Marketing, ATL & BTL activities as per sales plan.
• Budgeting , prioritizing, sequencing, executing and reporting outcome of all marketing initiatives variance analysis and CAPA .
• To understand the media dynamics and landscape so as to influence the choice of media selection and ensure best ROI.
• Leverage trade spends through customized trade promotion schemes to effectively drive channel performance.
• Tracking competitor activities and new launches in the market. Continuous tracking and reporting on mkt / competition events.
• Coordinating the creation and delivery of marketing materials and content
• Guardian of the integrity of the brand/trademark
• Initiate Digital agenda for brand building
• Periodic Home Immersions / Blind product tests
• Ensure timely statutory registrations and renewals
• Consumer Promotions aimed at increasing Brand penetration / Household reach across selected Geographies.
• Coordination and implementation of Joint business plans with MFS & E Comm channels.
• Ensuring spends are in line with Budget & Sales planned and course corrections wherever required.
• Setting up Mktg KPI and scorecard for the function and team and reporting the progress.

Interested candidates can share their resumes to vedant@jobboosts.com