Marketing Manager Basmati Rice Job Boosts

7.0 - 12.0 years

13 - 20 Lacs

Gurugram

Work from Office

Manage 360 degree marketing activities for the Brand including Digital Marketing, ATL & BTL activities as per sales plan. Budgeting , prioritizing, sequencing, executing and reporting outcome of all marketing initiatives variance analysis and CAPA . To understand the media dynamics and landscape so as to influence the choice of media selection and ensure best ROI. Leverage trade spends through customized trade promotion schemes to effectively drive channel performance. Tracking competitor activities and new launches in the market. Continuous tracking and reporting on mkt / competition events. Coordinating the creation and delivery of marketing materials and content Guardian of the integrity of the brand/trademark Initiate Digital agenda for brand building Periodic Home Immersions / Blind product tests Ensure timely statutory registrations and renewals Consumer Promotions aimed at increasing Brand penetration / Household reach across selected Geographies. Coordination and implementation of Joint business plans with MFS & E Comm channels. Ensuring spends are in line with Budget & Sales planned and course corrections wherever required. Setting up Mktg KPI and scorecard for the function and team and reporting the progress. Interested candidates can share their resumes to vedant@jobboosts.com

Posted 4 days ago

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Marketing Communications Executive Bahri Hospitality & Cuisines

3.0 - 6.0 years

4 - 6 Lacs

New Delhi, Gurugram

Work from Office

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes. Responsibilities-: * Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing. * Driving the online aggregators & delivery partner tie-ups for business growth & promotion -food aggregators & B2C website. * Managing and executing PR Campaigns for the brand. * Planning, designing and executing marketing campaigns and events. * Planning ATL, BTL and TTL marketing strategies. * Managing new product/brand listing and promotion across the internal & external channels. * Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy. * Managing the social media platforms and the website of the brand. * Planning new store opening strategies. * Conducting and monitoring market research on the competitors and the F&B industry. * Create online and offline marketing contents/copywriting.

Posted 1 week ago

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Vice President Marketing LogiNext

12.0 - 22.0 years

35 - 75 Lacs

Mumbai

Work from Office

Description: You will be responsible for developing and analyzing the performance of offline and online campaigns, ensuring that all marketing material is in line with our brand identity, exponentially scale the number of enterprise leads, manage, and scale the team and pretty much everything across the board. You will be responsible to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. To be successful in this role, you should have hands-on experience with a wide range of marketing automation and analytics tools and be able to turn creative ideas into effective advertising projects. You must possess exposure to large scale SaaS based software companies or should at least be from B2B domain. You should have an ability to perform in agile, multi-tasking and extreme execution focused work environments, which can lead you to exhibit your growth and leadership skills. Here are some of the specific requirements for this opening and a list of responsibilities you will be carrying: Responsibilities: - Develop and execute strategies to promote LogiNext platform in transportation, delivery, retail, CPG, food and beverage and other similar industries and generate enterprise leads. - Build and follow the content/editorial calendar to stick to industry standard content marketing and amplification process to increase qualified audience properties like blog posts, whitepapers, eBooks, reports, webinars, infographics, videos, emails, and case studies. - Scale social media presence across all the platforms, identify trends and insights, and optimize spend and performance based on the insights. Preferable own an active social media profile and build a leadership brand around him/herself. - Lead the event planning, including working with vendors, event organizers, and design team for on-site and digital collateral. Connect with influential media outlets and journalists to place stories about company news and other initiatives. - Develop an expertise on the product features and lead the product marketing initiatives. Produce valuable and engaging content for LogiNext website and blog that attracts and converts our target groups. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for automated funnel conversion. - Build, coach, retain and replace team members as per the stage of the organization. Provide thought leadership and perspective for the team where appropriate. - Be the face of the organization for all internal and external stakeholders including investors. Possess superior communication and presentation skills along with a long term outlook on the relationship with LogiNext. Requirements: - Masters degree of higher in business management, marketing, science, statistics, engineering and/or technology - Minimum 12 years of global (not only India focused) experience in B2B marketing, SaaS, cloud platforms or technology consulting, especially any experience of scaling revenue across US and Europe - Experience of marketing methodologies across channels like SEO, SEM/PPC campaigns, social media, content generation and distribution, analyst relations, public relations, technology product marketing, corporate communications, event management, etc. - Direct or indirect experience of tools like CRM (HubSpot), Google Adwords, Google Analytics, PR Newswire, Gartner, SEM Rush, etc. - Understanding of marketing automation for B2B including concepts like conversion analytics funnel, account-based marketing campaigns, inside sales, etc. - Taste of aesthetics and design, love for polished writing and sense of humor with witty communication style to bring fun to the world of logistics.

Posted 1 month ago

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