Marketing Communications Executive

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities-:

* Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing.

* Driving the online aggregators & delivery partner tie-ups for business growth & promotion -food aggregators & B2C website.

* Managing and executing PR Campaigns for the brand.

* Planning, designing and executing marketing campaigns and events.

* Planning ATL, BTL and TTL marketing strategies.

* Managing new product/brand listing and promotion across the internal & external channels.

* Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy.

* Managing the social media platforms and the website of the brand.

* Planning new store opening strategies.

* Conducting and monitoring market research on the competitors and the F&B industry.

* Create online and offline marketing contents/copywriting.