Marketing Manager

About the Role:

Marketing Manager

• Comfort with

  working directly with top leadership

  and adapting to dynamic business goals.
• Willingness to

  roll up sleeves and execute

  , not just strategize.
• Balancing

  long-term brand building

  with

  short-term commercial priorities

  .
• High accountability and

  bias for action

  , with limited supervision.

Key Result Areas:

1. Strategic Brand Management

• Develop and execute the annual marketing plan in line with business objectives and market dynamics.
• Position the Flamingo brand and sub-brands consistently across digital, retail, and professional channels.
• Track brand health metrics and make data-backed improvements.

2. Product Marketing

• Design attractive and informative product packaging appropriate for India/International markets
• Champion the launch of new products with detailed go-to-market strategies, including pricing, packaging, and communication.
• Work closely with R&D and Sales to translate clinical features into consumer benefits.
• Conduct competitive and market intelligence to drive innovation.

3. Marketing Communication

• Develop compelling content and campaigns (B2C & B2B) for digital, print, and on-ground activation.
• Lead the creative development process with agencies and internal teams.
• Oversee ATL/BTL activities, from TVC planning to in-store visibility and doctor engagement.

4. Digital & Performance Marketing

• Drive the companys digital marketing agenda—SEO, SEM, social media, influencer marketing, and e-commerce promotions.
• Track and optimize ROI across online platforms.
• Plan and Optimize Google and Meta advertising

5. Channel Marketing

• Design trade promotion plans and POS materials for General Trade, Modern Trade, and Export channels.
• Collaborate with Sales to drive retailer and distributor engagement.

6. Cross-Functional Collaboration

• Collaborating with Sales, R&D, SCM, and Finance for project execution.

Interface with healthcare professionals, physiotherapists, and end consumers to generate insights.