Job
Description
About the Role: Ascent Meditech is looking for a Marketing Manager who will lead the development and execution of integrated marketing strategies to strengthen brand positioning, drive customer engagement, and support business growth across India. The role demands a passionate marketer who understands the nuances of promoter-led business cultures and thrives in an agile, entrepreneurial environment. Cultural Fit What Will Make You Successful Here The ideal candidate will have experience working in fast-paced, promoter-led organizations , where decision-making is swift, resource allocation is lean, and agility is key. Success in this role depends on: Comfort with working directly with top leadership and adapting to dynamic business goals. Willingness to roll up sleeves and execute , not just strategize. Balancing long-term brand building with short-term commercial priorities . High accountability and bias for action , with limited supervision. Key Result Areas: 1. Strategic Brand Management Develop and execute the annual marketing plan in line with business objectives and market dynamics. Position the Flamingo brand and sub-brands consistently across digital, retail, and professional channels. Track brand health metrics and make data-backed improvements. 2. Product Marketing Design attractive and informative product packaging appropriate for India/International markets Champion the launch of new products with detailed go-to-market strategies, including pricing, packaging, and communication. Work closely with R&D and Sales to translate clinical features into consumer benefits. Conduct competitive and market intelligence to drive innovation. 3. Marketing Communication Develop compelling content and campaigns (B2C & B2B) for digital, print, and on-ground activation. Lead the creative development process with agencies and internal teams. Oversee ATL/BTL activities, from TVC planning to in-store visibility and doctor engagement. 4. Digital & Performance Marketing Drive the companys digital marketing agenda—SEO, SEM, social media, influencer marketing, and e-commerce promotions. Track and optimize ROI across online platforms. Plan and Optimize Google and Meta advertising 5. Channel Marketing Design trade promotion plans and POS materials for General Trade, Modern Trade, and Export channels. Collaborate with Sales to drive retailer and distributor engagement. 6. Cross-Functional Collaboration Collaborating with Sales, R&D, SCM, and Finance for project execution. Interface with healthcare professionals, physiotherapists, and end consumers to generate insights.
