Marketing Manager (2-5 Years)-APAC

Overview

The Marketing Manager at Tracxn is responsible for increasing brand visibility and generating high-quality leads across key customer segments. The role involves executing targeted marketing campaigns, creating content, and managing customer marketing initiatives to enhance brand presence.

Key Responsibilities

Market Visibility & Content Initiatives

• Execute marketing strategies including customer success stories, expert interviews, webinars, and case studies.
• Develop and manage content initiatives such as league tables, awards, SEO benchmarking, and trend reports.
• Manage testimonials collection in coordination with relevant teams.
• Create and maintain customer category pages and module pages.
• Execute social media initiatives in alignment with brand objectives.
• Drive experimental marketing initiatives such as webinars, short-form video content, and newsletters.
  

Campaign Management & Lead Generation

• Run category-specific campaigns for defined customer segments.
• Analyze and optimize performance across email, social, and content platforms.
• Align marketing efforts with lead generation and conversion goals.
• Manage campaigns targeting lite users and enhance platform engagement.
  

Stakeholder Collaboration & Execution

• Collaborate with internal teams to ensure message and goal alignment.
• Coordinate with customers and external partners for content and endorsements.
• Own planning, outreach, publishing, and performance analysis of marketing deliverables.
  

Requirements

• 25 years of experience in B2B, content, or digital marketing.
• Strong skills in campaign execution and lead generation.
• Excellent written and verbal communication skills, with an ability to tailor messaging for different audiences.
• Project management and multitasking capabilities.
• Experience in cross-functional environments.

Shift: APAC (9 AM 6 PM)