Job
Description
About the role: We are seeking an ambitious and versatile Marketing Lead to be the first marketing hire within our startup. The ideal candidate will play a pivotal role in shaping the companys marketing strategy and establishing a strong brand presence. This position will involve overseeing all aspects of marketing, including (but not limited to) brand marketing, social media marketing, partner and channel marketing, employee branding and messaging, product marketing, and customer communication. Key Responsibilities : Develop and execute a comprehensive marketing strategy that aligns with the companys goals and objectives, establishing a strong brand presence and enhancing market visibility across multiple markets (US, Singapore, Middle East, India). Lead and manage all areas of marketing, including Content marketing, brand marketing, social media marketing, partner and channel marketing, employee branding and messaging, product marketing, and customer communication. Work directly and very closely with the founder to understand the companys vision and values, and translate them into compelling brand messaging and marketing initiatives. Develop and implement a social media marketing strategy to enhance the companys online presence, engage with the target audience, and drive brand awareness and customer engagement. Track, analyze, and report on the performance of marketing initiatives, utilizing data-driven insights to optimize strategies and enhance overall marketing effectiveness. Qualifications and Skill Set Required : Bachelors or Masters degree in Marketing, Business Administration, or a related field. Relevant experience in marketing for startups is a strong plus. 4-8+ years of experience in marketing, with a strong understanding of content strategy, brand development, messaging, and social media marketing. Versatility and adaptability, with the ability to contribute to various areas of marketing. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. A proactive attitude, a strong work ethic, and the ability to thrive in a fast-paced and dynamic startup environment. Creative thinking and problem-solving skills, with a passion for innovation and an eagerness to contribute to the growth and success of the company.
