Marketing Insights Analyst II

Imagine yourself doing meaningful work that makes an everyday impact on the world around you, growing your expertise and expanding your skillset with every project, and owning your ambition to fuel your career growth. Join a company with a proven track record of success and an exciting future like OTT HydroMet, where you'll have the chance to shape the future of your career and the future of our planet. OTT HydroMet, a Veralto company, is dedicated to creating critical water and weather solutions that ensure a safer future for all. As part of a collaborative and diverse team, you'll work with engineers, scientists, marketers, and researchers who are driven by problem-solving and inventive thinking. By partnering with customers worldwide, OTT HydroMet helps detect floods, improve solar power efficiency, protect the environment, and save lives. We offer competitive vacation days, flexible working hours, professional onboarding and training opportunities, a powerful team looking forward to working with you, career coaching and development opportunities, health benefits, and retirement savings programs. As the Marketing Insights Analyst II reporting to the Digital Marketing Technology Supervisor, you will lead data-driven initiatives across marketing, product, and strategic planning. Your responsibilities will include: - Designing and maintaining dashboards in Power BI, Tableau, and Google Data Studio - Analyzing campaign performance, attribution models, and funnel metrics - Using SEMrush, Screaming Frog, and Adobe Analytics to uncover insights - Integrating SaaS tools and data into BI platforms and ensuring data quality - Conducting deep-dive analysis using SQL, R, and advanced Excel - Leading A/B testing and performance optimization efforts - Translating business questions into analytical frameworks and presenting findings to stakeholders - Providing SEO and PPC insights to digital marketing teams Qualifications required for this role: - 3+ years of experience in marketing analytics, business intelligence, or a related role - Proficiency in SQL, Power BI/Tableau/Google Data Studio, and advanced Excel - Hands-on experience with digital marketing tools such as Adobe Analytics, SEMrush, and Screaming Frog At Veralto, we value diversity and the unique perspectives contributed by our associates, customers, and shareholders. We are committed to creating a work environment where purpose meets possibility and where your work has a meaningful impact on essential resources. Please note that we do not accept unsolicited assistance from headhunters or recruitment firms for any of our job openings. All submissions without a valid, signed search agreement will be deemed the sole property of Veralto and its companies.,