Marketing Head (Stationary/FMCG/FMCD/Consumer/Manufacturing)

Skills/Experience:-

• Strong leadership and team management abilities
• Expertise in brand building and marketing communications
• Deep understanding of consumer behavior across cultures
• Data-driven approach with proficiency in marketing analytics
• Strong communication and stakeholder management skills
• Global outlook with a hands-on approach
• Deep understanding of both traditional and digital marketing channels, along with the ability to localize strategies for diverse geographies.
• Marketing for the traded Brands.

Key Responsibilities :-

• Develop and implement a comprehensive marketing strategy aligned with company goals for domestic and international markets and execute the same to drive brand recognition, market share, and profitability.
• Identify and evaluate new markets, customer segments, and opportunities globally.
• Analyze competitor activities, customer preferences, and global trends to shape positioning and strategies
• Define and monitor KPIs for marketing effectiveness, ROI, and sales conversion.
• Use analytics tools to assess campaign performance and recommend improvements
• Oversee and optimize digital marketing initiatives including SEO, SEM, social media, e-commerce, and content marketing.
• Ensure effective execution of ATL/BTL activities including print, outdoor, and events/exhibitions.
• Guide pricing strategies, packaging, and product mix tailored to regional preferences.
• Lead and manage the marketing department, including sub-departments like demand generation, paid marketing, and brand management, ensuring alignment with company goals and overall business objectives.
• Leading the development of all marketing plans. Ensuring the implementation of effective marketing strategies
• Driving new product development and/or innovation of existing products and ensures conceptualization and finalization of new ideas
• Assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc)
• Manage marketing budgets, vendors, and external agencies to deliver timely and cost-effective marketing outputs