Marketing Head

Role: Head of Marketing (All Business Units)

Location: Pune(Onsite)

Experience: 12-15 Years

Executive Summary

strategy

market penetration, accelerating BU-specific and ensuring profitable growth.

1. Core Strategic Responsibilities

The Head of Marketing will transition ORO's go-to-market approach from reactive to proactive and data-driven, ensuring alignment with the overall 3X revenue goal.

A. Growth Strategy & Planning

• Marketing Roadmap:

  Develop and implement integrated marketing strategies and annual operational plans (

  STRAP & OP

  ) tailored to each of the five business units (Dentistry, CSSD, MDM, Pharma, Export), focusing on aggressive market penetration and share improvement.

• Competitive Positioning:

  Conduct meticulous market analysis and competitor benchmarking to define country-specific competitive positioning and value propositions, particularly in high-growth segments like Export and Pharma.

• Budget & ROI Management:

  Develop and manage the annual marketing budget, ensuring optimal resource allocation for maximum Return on Investment (ROI) and alignment with the company's profitability target.

B. Product Lifecycle & Portfolio Expansion

• Product Growth Mapping:

  Take full ownership of the product growth roadmap, including systematic planning for New Product Development (NPD) launches across all BUs.

• Contribution Margin Focus:

  Closely monitor product movement, growth mapping, and performance by keeping a critical eye on

  Contribution Margin (CM)

  to ensure portfolio expansion drives profitable revenue.

• Cross-BU Innovation:

  Drive cross-functional collaboration to identify and market end-to-end solutions for hospitals (e.g., combining CSSD, Safety Wear, and Sterility Monitoring products).

C. Market Penetration & Brand Consistency

• Export Market Structure:

  Drive targeted marketing efforts to support the

  Export BU's goal 3X

  , including strategic participation in global trade shows, localization, and building strong distributor partnerships.

• Digital Leadership:

  Champion the companys digital presence (SEO, Content Marketing, e-mail Marketing) to support customer acquisition plans, especially for the high-growth Pharma and MDM segments.

• Brand Stewardship:

  Oversee brand development across all BUs, ensuring consistent, compliant messaging that shifts the perception of ORO from 'sellers' to 'partners' in the healthcare ecosystem.

2. Leadership & Cross-Functional Collaboration

• Team Development:

  Build, mentor, and manage a high-performing, specialized marketing team capable of supporting multi-BU needs and adapting to fast-paced industry changes.

• Stakeholder Alignment:

  Serve as the primary liaison between Sales, Product Development, Finance, and Export teams to ensure marketing initiatives directly support the sales funnel and business objectives.

• Compliance & Regulation:

  Ensure all marketing collateral, messaging, and campaigns strictly adhere to global and domestic healthcare regulations (CDSCO, FDA, CE, ISO).

3. Required Qualifications and Skills

• Education:

  Bachelors degree in marketing or business;

  MBA and advanced degree strongly preferred.

• of progressive marketing experience, with at least

  3 years in a senior leadership role

  within the

  healthcare consumables, medical devices, or pharmaceutical manufacturing sector.

• Domain Expertise:

  Deep understanding of healthcare regulatory environments (e.g., ISO, CE, FDA) and global logistics/trade practices, particularly in emerging and developed Export markets.

• Skills:

  Strong strategic thinking, proven analytical abilities, exceptional communication and presentation skills, and expertise in leveraging modern digital marketing technologies (CRM, marketing automation, advanced analytics).

• Mindset:

  A mature, dynamic, and innovative leader capable of thriving in a high-growth environment and managing complex, multi-BU demands.

4. What We Offer

• A competitive compensation package with strong performance-based incentives tied directly to the achievement of the revenue milestone.
• Comprehensive benefits and significant professional development opportunities.
• The chance to build and lead a modern marketing function and deliver a tangible impact in the global healthcare sector.

If you are a seasoned, visionary leader ready to build a high-impact marketing engine, we encourage you to apply.