Marketing Head

You are a dynamic and results-driven Head of Digital Marketing sought by PrepLadder to spearhead the digital growth initiatives. You possess a robust background in performance marketing and extensive hands-on experience in handling substantial marketing budgets. Your role entails being a strategic thinker capable of steering customer acquisition, refining digital campaigns, and boosting brand visibility through data-driven marketing efforts. Your contributions will be instrumental in molding PrepLadder's digital footprint and ensuring optimal return on investment for marketing expenditures. Your responsibilities include developing and implementing a comprehensive digital marketing strategy to propel growth and enhance brand recognition. You will lead performance marketing endeavors across various digital platforms such as Google Ads, Meta, and other paid channels. Through data-driven marketing campaigns, you will optimize customer acquisition and retention strategies. Efficient management and allocation of large-scale marketing budgets will be crucial to maximizing ROI. Monitoring key performance metrics and devising strategies to enhance conversion rates and reduce acquisition costs will also fall under your purview. Overseeing SEO, SEM, social media, and content marketing initiatives will be essential in fortifying the brand's online presence. Collaboration with cross-functional teams to synchronize marketing efforts with business objectives is imperative. Leveraging marketing automation tools and advanced analytics to boost campaign performance is paramount. Staying abreast of the latest digital marketing trends and best practices will be essential to maintain a competitive edge. Additionally, you will be tasked with leading, mentoring, and cultivating a high-performing digital marketing team. To qualify for this role, you should hold a Bachelor's or Master's degree in Marketing, Business, or a related field. You should have a minimum of 8 years of experience in digital marketing, with a strong emphasis on performance marketing. A proven track record of effectively managing and scaling large marketing budgets is required. Proficiency in Google Ads, Meta Ads, SEO, SEM, and other paid digital channels is essential. Strong analytical skills enabling you to interpret data and optimize marketing strategies are a must. Experience in marketing automation, attribution modeling, and conversion rate optimization will be advantageous. Your ability to lead and mentor a team in a fast-paced, high-growth environment is vital. Excellent communication and stakeholder management skills are also key attributes for success in this role.,