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Home
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Antier Solutions
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Marketing Head - InstaNodes (Web3 Product Marketing)

Marketing Head - InstaNodes (Web3 Product Marketing)

Antier Solutions

5 - 10 years

7 - 12 Lacs

Mohali

Posted:1 month ago| Platform:

Apply

Skills Required

Marketing Head Lead generation Digital media Consulting Infrastructure SEO Customer engagement Product marketing Marketing strategy Analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

About Antier & InstaNodes:

Antier Solutions

is a global blockchain consulting and development company that empowers businesses to build decentralized ecosystems. With a presence in over 40 countries, Antier has delivered solutions across DeFi, NFT, metaverse, and Web3 infrastructure.

As part of its product innovation arm, Antier has launched

InstaNodes

a high-performance infrastructure platform that enables instant, scalable, and secure blockchain node infrastructure setup. The platform is designed to simplify node operations for developers, enterprises, and blockchain projects across multiple protocols.

About the Role:

We are seeking a

strategic and execution-driven Marketing Head

for InstaNodes someone who understands the pulse of the Web3 ecosystem and has experience building visibility and adoption for a tech product in the global market.

You will lead the marketing charter for InstaNodes and play a key role in

positioning the product

, building thought leadership, driving B2B lead generation, and scaling its reach within developer and blockchain communities.

Key Responsibilities:

Define and execute a comprehensive
Web3 product marketing strategy
for InstaNodes.
Build the brand presence across relevant
blockchain ecosystems
, events, forums, and social platforms.
Drive
lead generation, funnel nurturing
, and customer engagement through targeted B2B campaigns.
Develop product messaging, positioning, and competitive differentiation tailored to developer and enterprise personas.
Collaborate closely with product, sales, and engineering teams to align marketing with roadmap and technical narratives.
Own the
content marketing pipeline
(whitepapers, blogs, use cases, community updates, and announcements).
Spearhead
community-led growth
through ambassador programs, webinars, events, and partnerships.
Analyze campaign performance, community feedback, and marketing KPIs to iterate and improve strategies.
Manage agency or internal resources for design, SEO, paid ads, and influencer relations when required.
Represent InstaNodes at
industry events
, Web3 conferences, and digital media opportunities.

What We re Looking For:

5-10 years of experience in marketing, with at least
2-3 years in Web3
or blockchain domains.
Proven track record of leading
marketing for a B2B tech product
, preferably within Web3 or infrastructure tools.
Deep understanding of
crypto user segments, developer personas
, and community-driven marketing.
Experience in
positioning technical products
in Web3
Excellent written and verbal communication skills; ability to create and guide content that resonates with a technical audience.
Strong project management skills and ability to work cross-functionally with product and growth teams.
Passion for decentralization, crypto ecosystems, and emerging blockchain trends.

Nice to Have:

Experience working with
Layer 0 to Layer 4 ecosystems
, validators, and node operators.
Hands-on experience with
product analytics tools
.
Active presence or network in the
Web3 marketing and ecosystem space
.

Why Join InstaNodes at Antier?

Lead marketing for one of the most
promising infrastructure products
in the blockchain space.
Be part of a
high-growth product team
backed by Antier s technical excellence and global reach.
Opportunity to
shape narrative and strategy
from ground-up and scale globally.
Work alongside blockchain pioneers, developers, and product builders.

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Antier Solutions

Blockchain Technology, Consulting

Chandigarh

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Marketing Head - InstaNodes (Web3 Product Marketing)

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

About Antier & InstaNodes:

Antier Solutions

InstaNodes

About the Role:

strategic and execution-driven Marketing Head

positioning the product

Key Responsibilities:

Web3 product marketing strategy

blockchain ecosystems

lead generation, funnel nurturing

content marketing pipeline

community-led growth

industry events

What We re Looking For:

2-3 years in Web3

marketing for a B2B tech product

crypto user segments, developer personas

positioning technical products

Nice to Have:

Layer 0 to Layer 4 ecosystems

product analytics tools

Web3 marketing and ecosystem space

Why Join InstaNodes at Antier?

promising infrastructure products

high-growth product team

shape narrative and strategy

More Jobs at Antier Solutions