Marketing Head ( Fertilizer) - Govt Liasioning

Mizizi Management System Pvt. Ltd.

16 - 20 years

50 - 60 Lacs

vadodara

Posted:3 days ago| Platform:

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Skills Required

marketing sales compliance management market development promotional strategies branding sales strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Lead and oversee the overall marketing, branding, and sales strategy for fertiliser products across designated regions.
Manage government liaisoning activities with state and central agricultural departments, regulatory bodies, and PSU stakeholders.
Ensure compliance with fertiliser subsidy policies, licensing, and distribution norms under the Fertiliser Control Order (FCO).
Build and maintain strategic relationships with Ministry of Agriculture, state nodal agencies, cooperatives, and institutional buyers.
Drive market development initiatives demand generation, farmer outreach programs, and dealer/distributor expansion.
Analyse market trends, competitor activities, and policy changes to identify growth opportunities.
Monitor and optimise pricing, product positioning, and promotional strategies in coordination with production and logistics teams.
Represent the company in industry associations, government meetings, and trade conferences.
Lead a team of regional marketing managers, ensuring strong coordination between field operations and head office.

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