Marketing Expert

As a Marketing Expert in the software industry, you will be responsible for developing and executing marketing strategies to enhance brand presence, drive lead generation, and support sales initiatives. Your role will involve positioning the company's software solutions to target audiences through the use of digital platforms, data analytics, and creative content to achieve business goals. Your key responsibilities will include developing and implementing marketing strategies aligned with business objectives, identifying target markets and customer segments, monitoring market trends and competitor activities, and adjusting strategies accordingly. You will also be tasked with strengthening brand identity through consistent messaging and visual elements, managing branding campaigns across multiple channels, and ensuring that the company's messaging resonates with target audiences. In the realm of digital marketing, you will optimize SEO, SEM, and PPC campaigns to increase online visibility, manage social media platforms to engage with audiences, and utilize marketing automation tools to create targeted email campaigns. Additionally, you will oversee the development of engaging content such as blogs, case studies, infographics, and videos, collaborate with technical teams to ensure content accuracy, and develop product-specific content to explain complex software features to potential customers. Lead generation will be a crucial aspect of your role, where you will design and implement strategies to generate qualified leads for the sales team, use inbound and outbound marketing techniques to attract potential clients, and track lead conversion rates to refine approaches for improvement. You will also be responsible for planning and executing webinars, trade shows, and industry events to showcase products, coordinate with cross-functional teams for seamless participation, and leverage events to build relationships and collect leads. Performance analysis will play a significant role in your responsibilities, as you will be required to analyze marketing campaign results and ROI using tools like Google Analytics, prepare reports on campaign effectiveness, and continuously improve strategies based on data-driven feedback. Preferred skills for this role include knowledge of agile marketing practices, experience with account-based marketing and customer segmentation, familiarity with software development principles and technologies, and the ability to manage marketing budgets effectively to deliver measurable results. To be considered for this position, you should have 2 to 4 years of experience in marketing roles within the software industry, proven expertise in digital marketing, SEO, content creation, and campaign management, a strong understanding of SaaS products, software lifecycles, and B2B marketing, proficiency in tools like Google Analytics, HubSpot, Marketo, or similar platforms, as well as excellent written and verbal communication skills. This is a full-time position located in Surat, Gujarat, and involves office work only.,