Develop and execute comprehensive marketing strategies aligned with company objectives.
Collaborate with cross-functional teams to ensure marketing initiatives complement overall business goals.
2. Content Creation:
Generate compelling content for various platforms, including website, social media, and promotional materials.
Ensure content is consistent with brand messaging and resonates with target audiences.
3. Digital Marketing:
Manage and optimise digital marketing campaigns, including SEO, SEM, and social media advertising.
Stay updated on industry trends and implement innovative digital marketing approaches.
4. Event Management:
Plan and coordinate participation in industry events, conferences, and webinars.
Represent the company professionally and build relationships with potential clients and partners.
5. Market Research:
Conduct market research to identify trends, competitor activities, and opportunities for growth.
Analyse data to make informed decisions and adjustments to marketing strategies.
6. Lead Generation:
Implement lead generation strategies to attract and convert potential clients.
Collaborate with the sales team to ensure a seamless transition from lead to customer.
7. Brand Management:
Safeguard and enhance the companys brand image through consistent messaging and visual identity.
Monitor online and offline channels to maintain a positive brand reputation.

Requirements

1. Educational Background:

Bachelors degree in Marketing, Business, or a related field.
2. Experience:
Proven experience in marketing, preferably in the IT services industry.
Familiarity with B2B marketing and lead generation.
3. Skills:
Strong written and verbal communication skills.
Proficient in digital marketing tools and platforms.
Analytical mindset with the ability to interpret data and make data-driven decisions.
4. Team Collaboration:
Ability to work collaboratively with cross-functional teams.
Strong interpersonal skills and the ability to build relationships.
5. Adaptability:
Comfortable working in a dynamic and fast-paced environment.
Ability to adapt to evolving industry trends and technologies.

More Jobs at WEB And Crafts

Marketing Executive

thrissur

Experience: Not specified

INR 1 - 4 Lacs

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