WEB And Crafts

1. Strategic Planning: Develop and execute comprehensive marketing strategies aligned with company objectives. Collaborate with cross-functional teams to ensure marketing initiatives complement overall business goals. 2. Content Creation: Generate compelling content for various platforms, including website, social media, and promotional materials. Ensure content is consistent with brand messaging and resonates with target audiences. 3. Digital Marketing: Manage and optimise digital marketing campaigns, including SEO, SEM, and social media advertising. Stay updated on industry trends and implement innovative digital marketing approaches. 4. Event Management: Plan and coordinate participation in industry events, conferences, and webinars. Represent the company professionally and build relationships with potential clients and partners. 5. Market Research: Conduct market research to identify trends, competitor activities, and opportunities for growth. Analyse data to make informed decisions and adjustments to marketing strategies. 6. Lead Generation: Implement lead generation strategies to attract and convert potential clients. Collaborate with the sales team to ensure a seamless transition from lead to customer. 7. Brand Management: Safeguard and enhance the companys brand image through consistent messaging and visual identity. Monitor online and offline channels to maintain a positive brand reputation. Requirements 1. Educational Background: Bachelors degree in Marketing, Business, or a related field. 2. Experience: Proven experience in marketing, preferably in the IT services industry. Familiarity with B2B marketing and lead generation. 3. Skills: Strong written and verbal communication skills. Proficient in digital marketing tools and platforms. Analytical mindset with the ability to interpret data and make data-driven decisions. 4. Team Collaboration: Ability to work collaboratively with cross-functional teams. Strong interpersonal skills and the ability to build relationships. 5. Adaptability: Comfortable working in a dynamic and fast-paced environment. Ability to adapt to evolving industry trends and technologies.