Marketing Executive

Job Description – Marketing Executive (IT Products – Finance Domain)

About the Role

VBSB & Associates is a Chartered Accountancy & Business Consulting firm expanding into the IT domain with products and tools focused on finance, compliance, and operations. We are looking for a dynamic Marketing Professional to lead the promotion, branding, and market outreach for our IT solutions.

Key Responsibilities

1. Marketing Strategy & Planning

· Develop and execute marketing strategies for IT products (SaaS/finance tools).

· Identify target market segments, user personas, and promotional channels.

· Develop scripts and storyboards for promotional videos.

2. Video Creation & Editing

· Shoot, edit, and produce short promotional videos, product demo videos, and client testimonials.

· Create reels, shorts, and explainer videos for social media.

3. Product Promotion

· Plan and run digital marketing campaigns across LinkedIn, Google, email, and relevant platforms.

· Create product presentations, pitches, and brochures for clients.

· Coordinate product demos, webinars, and awareness sessions.

4. Lead Generation & Sales Support

· Generate qualified leads through outreach and marketing campaigns.

· Work closely with sales/business development teams to convert leads.

· Track and report lead pipeline performance.

· Schedule and coordinate product demos for interested clients.

5. Market Research & Competitor Analysis

· Study market trends, competitor tools, and customer pain points.

· Suggest product improvements based on customer feedback and market needs.

6. Client Relationship Management

· Engage with potential clients for queries, demos, and after-demo follow-ups.

· Understand client requirements and communicate insights to the product team.

7. Coordination With Internal Teams

· Work with development, product management, and consulting teams to align marketing efforts.

· Provide feedback on product features, pricing, and market positioning.

Required Skills & Qualifications

· Bachelor’s degree in marketing, Business, IT, or related fields.

· 0-1 years’ experience in marketing (preferably IT, SaaS, FinTech, or B2B).

· Strong understanding of digital marketing tools and techniques.

· Good communication, presentation, and interpersonal skills.

· Ability to understand technical IT tools and explain them in simple terms.

· Experience with CRM (Customer Relationship Management), analytics, and lead management tools is an advantage.

Preferred Skills

· Experience in finance or compliance-related software marketing.

· Knowledge of CA/finance services ecosystem.

· Creative mindset with strong problem-solving skills.

Salary / Structure

· Competitive salary.

· Opportunity to grow with a new IT vertical.

Work Location

· Bhopal

Work Type

· Part-Time role

Job Type: Part-time

Pay: Up to ₹180,000.00 per year

Benefits:

• Leave encashment

Work Location: In person