Marketing Executive

About job Summary:

The Marketing Executive will play a crucial role in promoting Mangrove Village Adventures through creative campaigns and customer engagement. This position involves driving brand awareness and increasing visitor engagement through online and offline marketing channels, contributing significantly to the adventure park's growth.

Key Responsibilities:

• Develop and implement marketing strategies to promote the adventure park and its activities.
• Coordinate promotional events, social media campaigns, and local partnerships to enhance brand visibility.
• Collaborate with the design and operations teams to ensure brand consistency across all platforms.
• Identify new business opportunities and target audiences to expand market reach.
• Manage marketing budgets and prepare performance reports to measure campaign effectiveness.
• Analyze market trends and competitor activities to refine marketing strategies.

Qualifications / Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 1 year of experience in marketing or sales, demonstrating practical application of marketing principles.
• Strong communication and interpersonal skills, essential for building relationships with partners and customers.
• Proficiency in social media management, digital marketing, and customer relations, showcasing digital marketing expertise.
• Creativity and enthusiasm for adventure tourism, reflecting a passion for the industry.
• Ability to manage marketing budgets and analyze performance reports, ensuring efficient resource allocation.

Preferred Skills / Attributes:

• Experience with content creation and management across various social media platforms.
• Familiarity with SEO and SEM strategies to enhance online visibility.
• Experience in event planning and execution to drive customer engagement.
• Strong analytical skills, including the ability to interpret data and make data-driven decisions.